Fresh vegetables hitch a ride on the internet and get delivered to the door

Recently, a reporter visited the Lükang Pollution-Free Vegetable Farmers' Professional Cooperative in Luquan District, Shijiazhuang, where the vegetables grown "hitch a ride" on the Internet and enter communities through the farm-to-home docking model, realizing a new e-commerce sales model of "Internet + vegetables."

"We operate a membership-based delivery model. Customers place orders directly through the Internet and WeChat platform, and then we select vegetables according to customer needs, picking them fresh on the spot, after which the vegetables are delivered directly to customers' homes," said Fu Jihai, head of the Lükang Pollution-Free Vegetable Farmers' Professional Cooperative.

Not only the Lükang Pollution-Free Vegetable Farmers' Professional Cooperative, but also many other vegetable-growing enterprises in the district, such as Sentai Urban Agricultural Park, Xianzhiyuan Vegetable Base, Malanhua Mountain and Water Farm, and Julong Manor, have all achieved vegetable order delivery.

These vegetable-growing enterprises, by learning to apply "Internet +" thinking, regularly push production information and prices for various seasonal vegetables to customers, making it convenient for consumers to purchase. This new sales and service model provides home delivery vegetable services to more than 3,000 customers in the Luquan urban area, and sales have increased substantially.

Order-based production reduces the blindness of vegetable farmers compared with traditional methods, finds a stable market outlet, and also provides a guarantee for users to eat "safe vegetables." Order vegetables adopt a "consumer + base" production model. At the beginning of the year, consumers sign contracts with vegetable production bases and can schedule delivery by phone, WeChat, or QQ at any time. The reporter took out a mobile phone, scanned a QR code to add WeChat, and browsed the "WeChat vegetable market." Compared with the vegetable market, the prices of online goods were actually cheaper than physical stalls. Moreover, there were photos of staff picking at the vegetable base, and the test result reports for various vegetables, testing time, rapid test inhibition rates, and grower information were all clear at a glance.

Wang Fenglan, who lives in Chengguan Town, Luquan District, is a "hardcore" user of the WeChat vegetable market. She said that with just a move of her fingers on her phone, fresh vegetables are delivered to her door every week. "This method is safe and fast, and it has brought convenience to our lives."