How Agricultural Input Dealers Can Stand Out in 2016

In the face of the brand-new year 2016, agricultural input dealers, are you ready? Do the following 10 things well, and in the future you will stand out in the agricultural input industry!

1. In agricultural input business, your positioning must be precise; do not be small and try to cover everything.

1 plus 1 does not necessarily equal 2. You must decide what to sell based on the local planting layout and main crops.

2. In agricultural input business, your heart must be upright; do not think about playing tricks.

If you want to do business well, you must first be a good person. Deceiving others is only deceiving yourself. Farmers are the last people you want to offend; this is the truth. Not only must you stock genuine pesticides, you must stock branded pesticides, and even more importantly, stock the right pesticides.

3. In agricultural input business, you must be a know-it-all in agriculture; do not half-understand.

You must understand pests and diseases, understand pesticides, and also have professional knowledge in soil and fertilizer, crop cultivation, and other aspects. You must be completely clear about the main crops, main pests and diseases, occurrence times, occurrence conditions, and occurrence patterns in your region.

If you understand what is about to happen, that is even better. I have encountered some sales representatives who are not very clear about the situation in the target area, yet they push this and push that to you. Is that effective?

4. In agricultural input business, you must be diligent in summarizing; do not spend a lifetime in agricultural inputs with all kinds of experience, yet nothing stands out very prominently.

That is useless, and you cannot participate in market competition. It is easier said than done, but in fact it is not hard. The simplest way is to pay more attention, make more follow-up visits, and summarize more.

A region has only those crops, only those main pests and diseases, and only those main problems. Whatever pesticide you sell that is effective and highly effective, write it down, then keep refining it. Do not always stare at others; if you yourself have no solid foundation, that definitely will not work, do you agree?

5. In agricultural input business, you must rely on solid technical skills and higher credibility to expand your influence; do not play tricks.

I do not advocate holding many farmer meetings. I even less advocate running promotions and giving gifts. Farmers are not fools; methods of deception may work for a while, but in the end they fail.

If you want to hold a farmer meeting, the theme should be closely tied to production practice and prominent problems, and should not involve your products. Improving the credibility of the shop may produce better results.

6. In agricultural input business, you must be good at doing field trials; you absolutely must not follow what everyone else says.

If you yourself have no confidence, can you solve farmers' problems? Definitely not. Will you have credibility? Of course not. For prominent problems, you must conduct trials every year. Only then will your own original formulas have vitality.

7. In agricultural input business, you must learn to be good at reminding customers about application techniques and precautions; do not leave hidden dangers through your own actions.

Quite a few of our peers basically sell whatever pesticide the customer asks for, just selling pesticides for the sake of selling pesticides, and that is the end of it once sold.

There is too little reminding. Being able to identify pests and diseases accurately, match the pesticide correctly, and accurately state one sprayer tank and how much pesticide is already considered very good. In fact, that is not the case. How to spray and what needs attention must be reminded to every customer.

8. In agricultural input business, you must learn to resolve disputed problems you encounter; do not be afraid.

In agricultural input business, encountering disputes is unavoidable. The key is how to avoid them, and if they cannot be avoided, how to resolve them. In this regard, there are our own problems, problems of improper use, all of which are our problems, and also problems of misunderstanding.

No matter what the situation is when you encounter it, although some responsibility lies with the customer and the customer themselves is not unclear about it, if you take the responsibility upon yourself at once, their trust in you will instead increase greatly.

9. In agricultural input business, peers must get along harmoniously; do not easily “start a war and fight.”

Some people in agricultural input business are truly tired, and the tiredness comes from peers starting wars and fighting. When others sell well, they try every possible means to dump products and slash prices. Some speak ill of each other.

In agricultural input business, there are several prohibitions: do not dump others' products, do not speak ill of peers, do not stock from roadside sources, do not cut prices, do not sell on credit, do not deliver goods, and do not sell products whose good effects have not been proven by your own field trials.

10. In agricultural input business, you must learn to accumulate your own secret “weapons”; do not blindly follow the crowd and have no distinctive features at all.

Doing agricultural input business now is itself doubly difficult. If everything is ordinary, with no distinctive features and no secret “weapons,” it is even harder to do well and even harder to last long.

The so-called golden formula is one that takes effect against major pests and diseases and is slightly superior. The so-called miraculous formula is one that can take effect once and eradicate twice for what others cannot cure.