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Grain Also Needs Branding: How to Take the Branding Path
The consumer market has given rise to demands at different levels such as safety, functionality, and brand recognition. Heyu Millet: Grain with a Brand, Products with Function. Heyu Millet will surely become golden nuggets. In August 2004, Wang Jianfu led 5 fellow villagers from Heyu Township, Yushe County, Shanxi Province, to establish the He
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Building China's grain brands urgently requires making quality the core competitiveness
China's grain brand building is still generally backward, grain brands have not formed a joint force, and there are few brands with international influence. The grain industry is entering an era of large-scale circulation and large-scale integration. Cultivating large grain merchants requires great boldness. China should, from a strategic height, support modern
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The city already owes the countryside too much; the urban-rural gap urgently needs to be faced squarely
People condemn the parents, hoping to hold them accountable for failing to fulfil their responsibilities; people say that companionship is love, and that companionship matters more than earning money. In urban society, such criticism and reproach are unproblematic; but, face to face with rural migrant workers, I cannot bring myself to say it. Migrant children, left-behind
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Rice minimum purchase price policy boosts rice prices, but farmers' income growth still needs policies in place
Editor's note: Starting July 28, Anhui, Jiangxi, Hunan and Hubei provinces successively launched the 2015 early indica rice minimum purchase price procurement, easing the brief pressure on market purchase prices in the early period, and the policy's price-support effect is gradually emerging. However, constrained by storage conditions, farming schedules, etc.,
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Sustained Development of Farmer-Community Direct Supply Still Needs Support from Multiple Parties
When I first started reporting on the topic of farmer-community direct supply, I went in with a very optimistic attitude. Because it sounds wonderful, solving both the difficulty farmers have selling vegetables and the expense citizens face buying vegetables, a win-win situation that seemed certain to go smoothly. However, during the actual interviews I discovered some
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A long-term mechanism for distributing the value-added returns from rural land needs to be established more quickly
The Third Plenary Session of the 18th Central Committee of the Communist Party of China clearly stated that a mechanism for distributing land value-added returns that takes into account the state, the collective and the individual should be established, and individual returns should be reasonably increased. The Central Rural Work Conference also stressed that farmers' rights to the possession, use, returns and transfer of contracted land, as well as the rights to mortgage and guarantee their contracted management rights, should be safeguarded in accordance with the law.
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Wang Yang stresses that the dairy product structure needs deep adjustment
On August 18, the 2015 China Dairy D20 Summit, themed "Quality and Safe Development, Revitalizing China's Dairy Industry," was held in Beijing. Wang Yang, member of the Political Bureau of the Central Committee and Vice Premier of the State Council, attended the summit and delivered a speech, pointing out that further opening up China's dairy industry is an irresistible trend
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The chaos of agricultural insurance premium rebates urgently needs to be addressed
In order to attract farmers to insure, some insurance companies have resorted to the tactic of premium rebates, promising insured farmers a rebate of 1 times or even 2 times the premium. If a disaster occurs, the "rebate" can be "honored" in the form of disaster loss compensation or even ex-gratia payment; if no disaster occurs, then
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Experts say China is a major tea-producing country but still needs to boost the international competitiveness of its tea industry
China is a major tea-producing country, but not a strong one, especially in terms of tea exports, which are mostly raw tea exports; some tea extracts and deeply processed products are also raw, basic tea products. Therefore, whether for extending the tea industry chain, raising the industry's added value, or improving the benefits of tea farmers and tea enterprises, all require the help of various platforms to help tea enterprises make the industry bigger and stronger and enhance the international competitiveness of China's tea industry.
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The agricultural product market needs a shock absorber
Currently, the degree of organization in China's agricultural production and operation is still relatively low. At the same time, the disclosure system for agricultural product price index information is not sound or complete, and the asymmetry of production and sales information is very prominent. The phenomenon of "cheap grain hurting farmers" occurs from time to time. On the one hand, prices fluctuate greatly,
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