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E-commerce Reaches Rural Areas, Unlocking New Consumer Potential in the Countryside
Wuhan--Feng Binglan, a woman over 60 years old in the mountainous area of western Hubei, received a 32-inch LCD TV set purchased online by her daughter without leaving home. Her village is a 2-hour drive from the city, with rugged mountain roads, and traditional home appliance dealers charge an extra 200 yuan for door-to-door delivery, while e-commerce offers free delivery.