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China's total number of registered agricultural product trademarks reaches 1.25 million
Chen Xiaohua, Vice Minister of Agriculture, said on the 4th at the 2014 International Symposium on Brand Agriculture Development held here that as of the end of last year, China's registered agricultural product trademarks had reached 1.25 million. Chen Xiaohua pointed out that under the promotion of agricultural departments, various regions have actively carried out agricultural brand cultivation
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Registered agricultural product trademarks doubled in 5 years, but brand influence remains insufficient
Branding is the core competitiveness and an important hallmark of agricultural modernization. As of 2013, the number of registered agricultural product trademarks in China had reached 1.25 million, doubling in 5 years, but there are still few product brands with clear competitiveness, and the mechanism for cultivating and protecting brand agriculture needs further
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More than 1.2 million registered agricultural product trademarks nationwide
The Ministry of Agriculture released the "Research Report on the Brand Development of Chinese Agricultural Products" (hereinafter referred to as the "Report") on the 3rd, showing that agricultural branding will drive agriculture to transform from quantity-oriented and extensive to quality-oriented and efficiency-oriented, increase farmers' income, and improve the international competitiveness of China's agricultural products.
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