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Rural e-commerce becomes a new blue ocean for platforms, with 60% of orders coming from mobile devices
The demographic dividend for e-commerce in cities above Tier 3 is gradually disappearing, and the market landscape has gradually taken shape. As a result, channel sinking and expanding into new markets have become the strategic direction for many e-commerce companies over the past year. Among these, the rural market has especially become a strategic-level market in the eyes of e-commerce giants such as Alibaba and JD.com
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Leveraging the Internet Plus to Expand Rural Entrepreneurship Platforms
With the advancement of various rural reforms, the primary, secondary and tertiary industries in rural areas are accelerating their integration, industry chains are continuously extending, and financial support is steadily being injected, unleashing enormous market space as a wave of rural entrepreneurship surges. New agriculture, new towns, new consumption, new farmers
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