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Rural e-commerce becomes a new blue ocean for platforms, with 60% of orders coming from mobile devices
The demographic dividend for e-commerce in cities above Tier 3 is gradually disappearing, and the market landscape has gradually taken shape. As a result, channel sinking and expanding into new markets have become the strategic direction for many e-commerce companies over the past year. Among these, the rural market has especially become a strategic-level market in the eyes of e-commerce giants such as Alibaba and JD.com