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The Inspiration of Lipton's Success: How Can China's Tea Industry Break Through
Chinese people have a history of drinking tea that spans a thousand years. To this day, the domestic tea market is worth 300 billion yuan, yet on the domestic A-share market, there is not a single listed company. There is even a saying in the industry that China's 70,000 tea companies cannot match one Lipton. Why is it so difficult for Chinese tea companies to go public? In the end
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Chinese tea companies need not imitate the Lipton model
Why does China's tea industry always fall into the trap of comparing itself with Lipton? The reason is that Chinese tea companies have no brand leading the world tea industry. But Eastern and Western tea-drinking cultures and customs differ, and Chinese tea and Lipton are not comparable at all. There are many reasons for this: First, Lipton follows