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Developing the Internet Plus agriculture model: brand building is key
How does the Internet add value to agriculture? In recent years, through follow-up investigations in Suichang and Lin'an in Zhejiang, reporters found that brands play a unique role in this and must be given great attention. Suichang and Lin'an are both mountainous counties and cities, and were among the first to explore the e-commerce of agricultural products.
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Fresh Ideas and Methods for Building a New Agricultural Ecosystem
After the term "Internet Plus" proposed at the 2015 Two Sessions became hugely popular, every industry was brewing cross-sector integration with the Internet, and even the oldest and most traditional agriculture was no exception. Unexpectedly, "Internet Plus agriculture" was the first to grab the policy bonus. Entering
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Mushroom industry plots a new path for brand upgrading
For a long time, scale and output have been the central themes of the development of China's edible fungi industry, but at the "9th China Mushroom Festival," brand became a hot topic and began to lead a new direction of development. Edible fungi are rich in nutrients and delicious in taste, and are known as "21st-century health food
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Agricultural Brand Building Bears Abundant Fruit, Achievements Remarkable
The CPC Central Committee and the State Council attach great importance to the development of agricultural branding, regarding the strengthening of brand building as an important strategic measure for accelerating modernisation. In recent years, agricultural departments have focused on the main line of work of "stabilising grain production, increasing income, adjusting structure, improving quality and efficiency, and transforming the development model", and in accordance with the development concepts of standardised production
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Vegetable brand building becomes the pressing task for the world's largest vegetable-producing country
On December 7, with the support of the People's Government of Guangxi Zhuang Autonomous Region, the First China Vegetable Brand Conference, jointly hosted by the China Vegetable Circulation Association and the Department of Commerce of Guangxi Zhuang Autonomous Region and co-organized by the Guangxi Agricultural Products Circulation Association, was held in Nanning. The conference lasted
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How can the apple industry achieve transformation through brand leadership?
Luochuan, Shaanxi: Innovating a comprehensive brand marketing model In recent years, Luochuan County has successfully forged a development path for the Luochuan apple brand that combines fruit growing with livestock raising and focuses on one county, one industry, becoming a leader and model for brand marketing in the national apple industry, and has been called the Luochuan
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How Brand Agriculture Can Embrace New Opportunities in the Capital Era
Editor's Note In modern corporate operations, brand management is often a company's core business strategy and an important criterion by which the capital market evaluates a company, determining whether the company can obtain greater development opportunities. The same is true for the agriculture industry. For brands to grow bigger and industrial clusters
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100 Cooperatives Nationwide Release 100 Agricultural Product Brands
On November 7, the National 100 Cooperatives and 100 Quality Agricultural Product Brands Release Conference, hosted by the Ministry of Agriculture, was held during the 13th China International Agricultural Trade Fair, where 100 brands selected from more than 1.4 million cooperatives nationwide were announced. The event not only tapped the brand value of agricultural products
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What is the brand of Zepu red dates? Introduction to local red date brands
A few days ago, my friend Xiao Du said the red dates were ripe and invited me to visit their red date orchard in Saili Township, Zepu County. When Xiao Du's 60 mu of red date orchard came into view, the beautiful scene made everyone in our group exclaim "Wow!" at once, with red dates covering our eyes
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New food security goals can only be achieved with the rule of law safeguarding the security of the grain basket
Dialogue motivation October 16, 2015 is the 35th World Food Day, and the week it falls in is the 25th National Grain Love and Grain Saving Publicity Week. Food security has always been an overall major strategic issue concerning our country's national economic development, social harmony and stability, and national security and self-reliance. Our country
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