Taiwan, China wheat is tastier, and Fushou matcha thin noodles are full of wheat aroma

Taiwan wheat has flourished in recent years, and even champion baker Wu Pao-chun has publicly recommended using it. Both of the main Taiwan wheat contract-farming companies seized the baking show that opened on Thursday to launch new products and activities. Joyful Together Nation took "Noodles Gathering on the Path" as its theme and, combining the characteristics of each contract-farming region, developed Miaoli Yuanli Longevity Noodles and Hualien Dongfeng Buckwheat Ramen; Hongjie Foods Co., Ltd., which joined the Taiwan wheat ranks the year before last, launched "Wheat to Pop" wheat popcorn, eyeing the business opportunity of online shopping, and as long as you download the app and place an order, you can pick it up at any 7-11 across Taiwan.

Bread competitions and mobile apps seize business opportunities

Besides developing products, the two companies independently and simultaneously developed new marketing models. Joyful Together Nation plans to hold the first "Wild Creative Cup" baking competition in August this year, inviting university and high school students to use Taiwan wheat to create bread with Taiwanese flavor. Shih Ming-huang said this is the first baking competition in Taiwan held using Taiwan wheat, with the special rule that mixers cannot be used, hoping to bring everyone back to a feel for the ingredients and to experience for themselves the proper force and temperature.

Hongjie, meanwhile, targeted the online shopping business opportunity of mobile devices and recently launched the "Formosa Good Good" app, allowing consumers to place orders directly online, pick up and pay at 7-11, hoping to break into the DIY home bread market.

Baking show information:
Exhibition dates: March 10 (Thu) - 13 (Sun), 2016 [10:00-18:00]
Exhibition venue: Taipei Nangang Exhibition Hall (No. 1, Jingmao 2nd Road, Nangang District, Taipei City)
On-site ticket sales: Full ticket NT$200, concession ticket NT$100
Concession ticket eligibility: people under 12 and over 65, those holding disability manuals and those holding NT$100 ticket discount coupons
Free admission: children under 6 can enter free