Our Little Happiness, Little Economy New Book Lecture Starts Friday, May 31

Walking into a bookstore, flipping through a new book, [The Passion of 9 Social Enterprises], I saw the familiar Upstream Downstream!

I also learned that Xi Yuan Wheat was formerly Xi Yuan Bread.

Through first-hand exclusive reporting, the authors take an in-depth look at and dissect how these nine social enterprises "see what others cannot see and find methods others cannot imagine". Whether it is innovation in the people served, innovation in production processes, or innovation in business models, relying on exceptional courage, conviction and determination, they combine business management thinking with innovative strategies, try to solve problems, and stay close to the needs of the disadvantaged, reversing the so-called "impossible" and presenting a moving outline of how Taiwan, China's small enterprises have a big impact.

New Book Mini Lectures

 

 

 

Upstream Downstream News Market Outline

Creating the fun and education of food from farm to table

Professionalism> "Small Places", "Xidiyou" and others warmed up thoroughly, and the "Upstream Downstream" professional platform shines again

• Professionalism One: Accumulating deep professional news energy

Deeply cultivating "Small Places" and uncovering many stories of local dedication

• Professionalism Two: Honing the skills of agricultural product development, production and sales

At "Xidiyou", successful products such as orange vinegar and longan ginger soup were launched

• Professionalism Three: "Upstream Downstream" brings together cross-disciplinary professional talent

Combining news and market to create a multiplying effect of "awareness x purchase x action"

• Professionalism Four: Insisting on independent reporting to ensure journalistic professionalism

Do not accept advertising, reject advertorial marketing, and share operating costs through "co-publishing"

Influence> Proactive professional reporting that exerts a shocking influence

• Influence Event One: Successfully rescuing a small farmer crisis

Calling online for people to buy rice to relieve small farmers, it sold out in one to two weeks

• Influence Event Two: Media topic collaboration influencing government decisions

Prompting the Tainan City Government to proactively enact self-governance regulations on nutritious lunches

• Influence Event Three: Rescuing farmland from the jaws of politics and business

Netizens called for protecting Puli's small farmers, and the bottled water company let go

Product Innovation> Unleashing new potential in agricultural products so both producers and consumers benefit

• Product Innovation One: Changing the choices on supermarket shelves

Investing in the development of additive-free agricultural products and building brand trust through professionalism

• Product Innovation Two: Solving agricultural problems through product development

Developing "Homecoming Plum" dried fruit and fruit vinegar so small farmers can tend healthy fruit with peace of mind
Designing the "Wheat Etude" product series to support local wheat cultivation

• Product Innovation Three: Enriching consumers' food experience

Unleashing the potential of food to fill the gaps in Taiwan, China's food map

• Product Innovation Four: Do not sell what you yourself cannot afford

A unique eye for product development, insisting on good ingredients and affordability
While changing the landscape of the dining table, the face of the land changes too
[Dare to Dream, Dare to Act, and the Enterprise Is Different] "Upstream Downstream"'s challenges X innovation
[Extended Case Discussion] Innovation and challenges that let dreams shine

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Full Table of Contents

Passionate enterprises do not rely on selling passion; they create blue oceans through innovative management

Through first-hand exclusive reporting, the authors take an in-depth look at and dissect how these nine social enterprises "see what others cannot see and find methods others cannot imagine". Whether it is innovation in the people served, innovation in production processes, or innovation in business models, relying on exceptional courage, conviction and determination, they combine business management thinking with innovative strategies, try to solve problems, and stay close to the needs of the disadvantaged, reversing the so-called "impossible" and presenting a moving outline of how Taiwan, China's small enterprises have a big impact.

"These small enterprises growing in every corner of Taiwan, China are all enterprises with few resources but great influence;
they are enterprises with old skills and great wisdom; they are enterprises of small places with great aspirations;
they are enterprises that specific groups of people will always remember with gratitude..."

Xi Yuan Commonwealth: Creating an extraordinary land landscape with simple bread
[Ours] Shi Minghuang gave up a high salary to choose to stand with people with physical and mental limitations and small farmers
[Small Economy] From making bread to growing wheat, it was always about achieving much with little, yet it somehow grew bigger and bigger
[Small Happiness] A simple, healthy bread with good flavor became a pioneer in reclaiming Taiwan, China's diverse food autonomy

Victory Potential Development Center: Quietly expanding a shocking employment landscape for people with disabilities
[Ours] Zhang Yingshu lets people with physical and mental disabilities step out of sheltered workshops and venture in work just like ordinary people
[Small Economy] Not selling compassion, not fundraising externally, not consuming stories, just striving for quality, service and revenue
[Small Happiness] Quietly expanding diverse job types, outlining an employment landscape for people with disabilities that shocked all sectors

Sun Moon Old Tea Factory: Drink a cup of ecologically sweet aftertaste Assam black tea
[Ours] A century-old tea factory faced the question of survival, and Zhuang Huiyi decided to take the path of organic common good
[Small Economy] Successfully transformed into an ecological environmental education farm combining black tea production, organic agriculture and food education
[Small Happiness] The process follows ancient methods, healthy and additive-free, with low-key marketing that never flatters consumers, yet word of mouth travels a thousand miles!

Upstream Downstream News Market: Creating the fun and education of food from farm to table
[Ours] Feng Xiaofei combined professionalism to found an independent media outlet for land and food, gathering 600,000 reader visits in a short time
[Small Economy] Awakening consumers' food safety awareness, successfully stopping a conglomerate's water grab crisis, and relieving small farmers' rice storage pressure, among others
[Small Happiness] Even more, it attempts to solve agricultural problems through product development and change consumers' choices on the shelves!

Fangrong Rice Mill: A model of the happy countryside of "No Rice, No Joy"
[Ours] Under the impact of the WTO and fallow land, Fangrong Rice Mill showed great wisdom and decided to reposition itself
[Small Economy] Shouldering the aspirations of organic farming, the livelihoods of old farmers, and the revitalization of declining rural areas
[Small Happiness] Creating award-winning champion rice, and further revitalizing the old street and farming experiences, making people think of this happy rice hometown for sightseeing!

Eco-Green: The consumer revolution of a single coffee bean
[Ours] Xu Wenyan and Yu Wanru passionately founded Eco-Green; what they wanted to do was not business, but to change the vicious cycle of exploitation
[Small Economy] Because a single fair trade coffee bean can recover for consumers the exploited environmental, social and labor costs
[Small Happiness] In the future, they hope to promote replication of this benevolent mechanism and inject an incredible quiet revolution into Taiwan, China's agriculture

Guangyuan Social Enterprise: The light of organic on Alishan
[Ours] What indigenous people want is help to settle down and make a living; Chen Yazhen believes that upgrading to an "organic tribe" is the only turning point
[Small Economy] Innovative strategies such as renting land and hiring workers, collective organic certification, and guaranteed purchasing led it past the break-even point after four years
[Small Happiness] Becoming the first organic zone in an indigenous homeland across Taiwan, China, and finding a ray of hope for indigenous people to stand on their own and gain confidence!

Sifang Bao: A newspaper for strangers in a foreign land that eases homesickness
[Ours] Who would have thought of starting a newspaper for migrant workers and foreign spouses? Zhang Zheng, who understands the pain of homesickness, did just that
[Small Economy] Content decided by readers, readers are reporters, snack shops are distribution channels, boldly creating unprecedented new strategies
[Small Happiness] A small newspaper in five languages including Vietnamese, Thai, Khmer, Filipino and Indonesian, caring for 600,000 drifting hearts in Taiwan, China

The Big Issue: A passionate magazine helping street people become self-reliant
[Ours] Giving people wandering the streets a chance to support themselves and regain control of their lives
[Small Economy] Thus, The Big Issue does not rely on traditional general distributors for circulation, making street people the main force in magazine sales
[Small Happiness] This group of unreliable street people turned out to be quite reliable, pushing The Big Issue's monthly sales to nearly 30,000 copies...

 

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Authors: Hu Zhesheng, Liang Qiongdann, Zhuo Xiuzu, Wu Zongsheng/, Taiwan Social Enterprise Innovation and Entrepreneurship Society/
Publisher: New Naturalism
Publication date: April 24, 2013
Language: Traditional Chinese ISBN: 9789576967405

 

Reference from Happy Green Light Reading Network: http://www.thirdnature.com.tw/event/20130426/