Growing Persimmons, Loving Persimmons: Wu Hongbin Dreams of Building a "Persimmon Museum"

Many people in Taiwan, China grow persimmons, but few take it as far as running a company and getting their products onto shelves in airport duty-free shops and highway rest stops. Wu Hongbin is one of them.

Building the "Shiwai Taoyuan" brand to raise visibility

With product quality in place, the next step was to find ways to raise visibility and let people get to know his sweet persimmons. Hongbin entered many product competitions held by the Council of Agriculture or government agencies under the "Shiwai Taoyuan" brand, and won a spot among the Top 100 Taiwan Sightseeing Specialty Products and the Top 10 Souvenirs of the Greater Taichung Area. His products not only made it into the online store of the leading convenience store chain, but can also be seen in airport duty-free shops and department stores.

For people who want to enter the agricultural field, Hongbin suggests actively taking part in the Council of Agriculture's various guidance programs or training courses, exchanging ideas and discussing things with experienced seniors to improve quality and yield, and using the "Find Channels" section of the Farmers' Academy website to look for suitable sales channels or join nearby market exhibitions and sales, which can reduce sales pressure, cultivate a loyal customer base and build brand reputation at the same time.

Hongbin throws himself wholeheartedly into persimmons. Not just his own persimmons; out of love for the whole place, he hopes the persimmons of his hometown can win people's affection too. He dreams of turning all of Dongshi into a sweet persimmon zone, and has even begun collecting all kinds of "persimmon" items, hoping that one day he can create Taiwan's first persimmon museum.