How to Build a Whole Grain Industry Chain in Taiwan, China
~~~Farming a different kind of field~~~
Farming has many different goals (meanings), and farmers are free to choose them; for example, they may choose to grow healthy agricultural products or to protect the natural ecology as the goal (meaning) of their farming. Healthy agricultural products are for the dietary health of farmers themselves and of consumers, while protecting the natural ecology is for our planet. Based on their own values, farmers freely choose which crops they want to grow, and also freely choose whether the crops they grow are rain-fed fields. The farmers in the Turtle Project have chosen to grow whole grains, hoping to let consumers eat more healthily.
Driven by the Ministry of Health and Welfare (formerly the Department of Health), the National Dietitian Association of the Republic of China, and the John Tung Foundation, the whole grain diet has gradually been accepted by the public since 2011. On July 6, 2011, the Department of Health announced the daily dietary guidelines, recommending that 1/3 of the staple food of people in the country should come from "whole grains"; on Dietitian Day, February 22, 2012, the National Dietitian Association of the Republic of China called on everyone to "eat whole grains to stay healthy"; on April 30, 2013, the Food and Drug Administration revised and announced the "Principles for Claims and Labeling of Whole Grain Products," and the John Tung Foundation is moreover the main source of information on the whole grain diet.
The Turtle Project hopes to find, at the upstream and downstream markets, friends willing to work together to build a whole grain industry chain in Taiwan, China, and to take part in the "Whole Grain Exhibition and Sale" held in the Taipei MRT Underground Mall. This is the first "Whole Grain Day" in Taiwan, China. As long as farmers have "whole grains" to sell, such as organic job's tears, red quinoa, millet, purple rice, buckwheat, oats or organic legumes, and sellers have "whole grain foods," such as organic whole grain bread, recipes, meals and so on, all are welcome to take part in the first "Whole Grain Exhibition and Sale" in Taiwan, China.
The Turtle Project invites 15 farmers who grow whole grains to take part free of charge in the "Whole Grain Day" whole grain exhibition and sale held in Taipei this summer vacation. The Turtle Project provides each farmer free of charge with 1 sales booth (about 4 sq m) and tables and chairs. Farmers taking part in the exhibition and sale whose whole grains pass the selection will also be awarded a whole grain label, making it easier for consumers to identify and buy whole grain foods. This is a different kind of marketing. Those interested please contact Teacher Huang [email protected].
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