2016 Pingtung Agricultural Creative Golden Finger Design Marketing and Execution Competition (revised version, March 23, 2016)

1. Origin and Purpose

Pingtung County is a major agricultural county, and many high-quality agricultural products are produced within the county. To increase consumers' awareness of Pingtung agricultural products, a plan was drawn up to strengthen exposure and promotion through six agricultural train promotional events across Taiwan, so this year the Pingtung County Government planned the "2016 Pingtung Agricultural Creative Golden Finger Creative Design Plan Selection," using Pingtung County's high-quality agricultural products, at different locations across Taiwan, through different creative teams designing promotional events matched to the characteristics of Pingtung County's seasonal agricultural products at different times of the year. It is hoped that through the execution of this creative design plan, the visibility of Pingtung's various agricultural products will be opened up, more economic value will be created for Pingtung farmers, and the agricultural knowledge of consumers nationwide will be raised.

2. Organizing Units:

Guiding unit: Pingtung County Government

Organizer: Department of Agriculture, Pingtung County Government

Implementing unit: Chenhe Cultural and Creative Design Co., Ltd.

3. Eligibility

Teachers and students of domestic colleges and universities, corporate organizations and units, and members of the general public who have creative planning ideas and execution teams for using design to market Pingtung agriculture are eligible to participate.

4. Competition Categories and Description

1. With marketing Pingtung agriculture as the theme, submit a creative and feasible plan.

2. Participating teams may choose to enter the second round or the third round according to Pingtung County's seasonal agricultural products at different times of the year, and may also register for both at the same time. (The first round closed on March 15, 105.)

3. There is no fixed format for the plan, but it must clearly explain the plan's goals, event location, event theme slogan, plan content, execution manpower and method, estimated budget and other content, and is limited to 20 pages (attachments not counted).

4. Selected businesses must cooperate with our company in executing the content of the plan.