Agriculture is gradually becoming a prominent field of study, and the momentum of agricultural markets rivals that of the night market economy.
Agriculture is not only becoming an increasingly prominent field of study; the meaning of "agronomy" is also growing richer and more diverse. The fifth National Farmers' Market Symposium fell this year to "Hualien Good Things Market" as the host, and was grandly held over these two days at National Dong Hwa University. Nearly a hundred farmers, managers and volunteers from more than ten farmers' markets across Taiwan, China gathered together to exchange ideas, get to know one another, and share the joys and hardships of running their own markets. Unlike previous years, when participants were mostly concentrated in agriculture-related departments, this year there were new faces: students from business management departments and indigenous people who dream of returning home to open a bed and breakfast.
Compared with six years ago, when Taiwan, China's first farmers' market, the Hoping Farmers' Market, had just been established and society was unfamiliar with and indifferent to agricultural issues, farmers' markets have now become a sweeping trend across the whole island. From rural areas to urban districts, farmers' markets can be seen springing up like bamboo shoots after rain. With row upon row of tents set up along the roadside, they find buyers for the crops that farmers have carefully tended, and also let producers and consumers interact and communicate face to face.
Exactly how many farmers' markets there are across Taiwan, China, there is still no precise statistic. Because over these six years, some farmers' markets have flourished and even moved into department stores, with sales matching those of ordinary specialty counters, but even more farmers' markets have quietly bowed out. A rough estimate puts the number of larger and well-known farmers' markets across Taiwan, China at more than thirty.
Although farmers' markets in various places are gathering strength like piles of sand forming a tower, they are still not enough to rival ordinary traditional markets and hypermarkets and other distribution channels. But "shopping for vegetables at a farmers' market" is not only a new choice for consumers, it is also the process by which many consumers in Taiwan, China come to know the journey from farm to table.
Young people are joining farmers' markets one after another, with momentum approaching the "night market economy"
Yang Ju-men of the 248 Farmers' Market, last year's organizer, said that many of this year's participants are new faces and young people! More and more young people who aspire to farm are choosing to devote themselves to work in farmers' markets, serving as a bridge between the place of production and the dining table. But sustaining a farmers' market is also quite difficult, and the holding of the symposium is hoped to let farmers' markets support one another and become more and more sound through mutual exchange.
Five years ago, Yang Ju-men resolutely decided to open a market to support farmers after hearing returning farmers say they were "clapping with one hand and finding it hard to sleep alone." In just five years, Taiwan, China has seen wave after wave of farmer movements, and successive food safety incidents have broken out, so consumers' demand for high-quality agricultural products from Taiwan, China has grown more and more urgent.
For Yang Ju-men, talking about "returning to the countryside to farm" and running a "farmers' market" back then was a romantic and rebellious act. Five years later today, Yang Ju-men's farmers' market is not only stable, it also interacts well with the surrounding community. Some stalls with good sales and popular products even exceed ten thousand in a single day's revenue. For example, Chunyizhi popsicles made from Taiwan, China fruit, set up at the Simple Market in Sisi South Village in summer, even at a unit price of several tens of yuan each, still achieve sales of over ten thousand in half a day, with momentum approaching Taiwan, China's "night market economy."
"A phenomenon has occurred in Yilan: the markets in Taipei are run so well that farmers all run off to Taipei to set up stalls!" Lai Pi-fen, a farmer at the Yilan Dazhaiyuan Market, said half-jokingly. With farmers drifting away and the hardship of setting up stalls, the Dazhaiyuan Market even once considered disbanding, but in the end still decided to keep persevering.
Zhou Ji-chan, a worker at "Yeshang Yexia" from Meinong, also said that at the "Bow Down Farmers' Market" in Taipei, stalls are set up regularly, but it is very hard to persuade other farmers to go north together, "once you set out, you often don't get home until the middle of the night."
Cai Jian-fu of the Hualien Good Things Market (left in photo) hands over the "vegetable basket" to next year's symposium host, the Hoping Farmers' Market (right in photo). Photo by He Xin-jie