How Small Farmers Become Suppliers to World-Class Giants

Danone, the global dairy and food giant, owns the well-known Evian and Volvic mineral water brands, sells its products in more than 140 countries worldwide, and generates annual revenue of up to 21.1 billion euros. Danone's product line has four major divisions, each ranking among the top in the global market in both market share and revenue:

1. Dairy products: 52% market share, ranked first in the world, with annual revenue of about 11.1 billion euros

2. Baby food: 21% market share, ranked second in the world, with annual revenue of about 4.4 billion euros

3. Mineral water: 20% market share, ranked second in the world, with annual revenue of about 4.2 billion euros

4. Medical nutrition: 7% market share, ranked first in Europe, with annual revenue of about 1.4 billion euros