Xizhou Shangshui Friendly Farm Products Builds Trust with Turmeric

Recently I have been planting turmeric seed tubers one after another at Lixiang Paradise. Many studies point out that turmeric has enormous benefits for the human body, but as a small worker at the pear orchard, I actually do not want to hype it as a health food, or even add extra processing and packaging to drive up the price. That is because turmeric is in fact very easy to care for and its yield is not bad either. Honestly, all you have to do is plant it in a field, wait eight months, and you can happily harvest it.

If it were sold only to a specific group, such as patients or the middle class, then the pear orchard would inevitably have to expend a great deal of effort on advertising and marketing, boasting and showing off, trying to stand out among the many brands on the market and be the chosen one. Otherwise, no matter how profitable a product is, it can only be mixed with anti-spoilage additives and stockpiled in a warehouse for the long term, and even if it is sold, it is not necessarily friendly to the human body, which in turn affects the pear orchard's willingness to patiently cultivate and supply turmeric afterward. The result would be that Lixiang Paradise loses a robust and beneficial crop to choose from, and consumers naturally would not get to enjoy turmeric's flavor and benefits in daily life.

And even if Lixiang Paradise really succeeded in marketing a high-priced product, we should also be well aware that although we would have fattened ourselves, we would be drifting further and further away from being a "service industry" aimed at the interests of most people. On the one hand, smooth talk and ingratiating manners mean little benevolence; on the other, we pride ourselves on being lofty and speak of virtue. Would the small worker one day split into two personalities?

To keep Lixiang Paradise from becoming a "cold-hearted business," perhaps we should try to ally with the general public of consumers -- with Xizhou Shangshui Friendly Produce assessing its own capacity, trying to cultivate turmeric as a fresh vegetable that is both good quality and inexpensive for people's daily lives, while consumers must also change the stereotype of being dominated by market mechanisms and viewing turmeric as a medical and health product, and try to integrate turmeric into "ordinary people's" food culture (the small worker has tried turmeric chicken soup and turmeric rice, and both have a uniquely distinctive flavor.), so as to provide the pear orchard with the guarantee of a stable sales channel.

In short, the small worker would rather treat turmeric as a "token of trust" for Xizhou Shangshui Friendly Produce and consumers to build a relationship of mutual trust and reliance -- both sides make adjustments and changes for turmeric, and turmeric directly symbolizes the shared interests of both sides, so through turmeric the two sides have chosen each other. My goodness, it seems the next line should be asked without beating around the bush: will you marry Xizhou Shangshui Friendly Produce?