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Japan: From the Food Recycling Law to the Movement to Reduce Food Waste

General News By Emily Carter 0 views

The One-Third Rule That Causes Waste

Japan is famously a "wasteful nation," discarding an average of 5 to 8 million tons of food each year that has not yet expired, equivalent to a year's rice production, and one of the main causes of this waste is very likely the mindset that has long been praised, of always putting customers first.

So that consumers can buy the freshest products, Japan's food manufacturing and distribution industries have an unwritten rule, the one-third rule, which divides the time up to the best-before date into three equal parts: from the factory to the store, storefront sales, and disposal of unsold goods each account for one third.

For example, if Food Factory A produces crackers with a best-before period of six months, and two months later they still have not been shipped to a store, then even though they are still perfectly edible, all of them must be discarded. Some lucky crackers do make it to Supermarket B within two months of being born, but the time they can be proudly displayed on the shelf is only a short two months, and in the final two months they must face a fate of discounted sale, return, or disposal.

The same product in the United States has a shipping deadline of three months after manufacture; in Belgium, France, and Italy it is four months after manufacture. To reduce waste, last year the Netherlands and Sweden even proposed abolishing best-before labeling for products such as rice, noodles, coffee powder, and cheese.