Wei Chuan Lin Feng Ying responds to the catastrophic scandal with transparent production and sales, receiving mixed reviews

Wei Chuan Foods yesterday held a grand presentation of its newly established "Lin Feng Ying Fresh Milk Transparent Production and Sales System," in an attempt to restore market confidence. However, outside views on its move are divided, with both praise and criticism. Civil society groups hope that Wei Chuan's transparent product traceability initiative will spur other dairy producers to follow suit, while some dairy industry representatives question that the Lin Feng Ying transparent production and sales system only shows which region the milk comes from and cannot be further refined down to individual dairy farms, saying it is "mostly a marketing gesture."

Summer is precisely the period when the domestic fresh milk market is in short supply, and Wei Chuan chose this moment to publicly unveil the newly built "Lin Feng Ying Transparent Production and Sales System." Taking this as a starting point, it vowed to spend 1 to 2 hundred million yuan within 2 years to "disclose" the products of 632 items under the Wei Chuan banner, so that information such as the source of raw materials, production processes and inspections for each product can be viewed by scanning with a mobile phone.

Wei Chuan Chairman Li Feng Ao stated that the "Lin Feng Ying Transparent Production and Sales System" will make fully transparent the 3 major milk sources (Yunlin, Tainan, Kaoping) of each batch of Lin Feng Ying fresh milk, 2 production processes (sterilization, homogenization), and 14 categories of inspection items including plasticizers, hormone medication and animal drug residues. Li Feng Ao emphasized that this is Taiwan, China's first bottle of transparent fresh milk, and Wei Chuan hopes to do a thorough job of information disclosure, satisfy consumers' right to know, and finally leave it to consumers to choose for themselves.