This convenience store doesn't sell products from big multinational corporations; it specializes in local specialties.

Imagine a convenience store like this...

Walk into the convenience store, and on the shelves within sight, not a single product comes from a large multinational conglomerate or large multinational corporation, nor are there those best-selling products that get heavily promoted in TV commercials. On the contrary, every single product here comes from domestic local production, rich with all kinds of local stories. Some come from small local factories with long histories, and some are emerging design brands.

In the refrigerated drinks section are beverages nurtured by the terroir of various places, including juice from pesticide-free cultivation and alcoholic drinks imbued with rich local flavors; the dazzling array of cookies, noodles, and dry goods on the shelves are also well-known local specialties; in the household goods section, there are towels, socks, and sticky notes produced by local factories with excellent technology. For every product in this convenience store, right next to the price tag, the domestic place of origin is clearly marked, as if it were an exhibition of local characteristics. And the magazine and book section holds publications and books that introduce tourism, crafts, and more from various places, offering in-depth reporting and documentation of local areas.