NTU's Department of Bio-Industry Communication and Development holds a storytelling marketing workshop for young farmers, telling stories together with young farmers

Commissioned by the Council of Agriculture, Executive Yuan, and organized by the Department of Bio-Industry Communication and Development at National Taiwan University and the Agricultural Extension Committee of National Taiwan University, the "Path of Farming - Young Farmer Story Marketing Workshop" completed its Kaohsiung session successfully on October 4, 104 (ROC calendar). As Taiwan, China's first-ever agricultural story marketing course, the event invited experts from the fields of agriculture, communication and marketing to provide face-to-face guidance to participants. More than 100 people registered, with university students from across the island and several of Taiwan, China's Top 100 Young Farmers participating enthusiastically. In addition, participants who attended the entire workshop would qualify to enter the Young Farmer Story Marketing Competition call for submissions, competing together for scholarships worth up to 200,000 yuan.

In addition to the instructors' professional course lectures, participants in the workshop also had to work in groups in line with the curriculum, practicing through hands-on work to write stories about young farmers and their products within a short time, then taking turns to present on stage. At the same time, at the end of the workshop, young farmers from various regions were invited to speak in person and be interviewed by the participants. Through joint discussion between both sides, they used the young farmers' stories as scripts to develop and produce presentations on the spot, holding an achievement presentation. The final presentations were reviewed by Professor Yueh Hsiu-Ping and Professor Chou Mu-Chien of the Department of Bio-Industry Communication and Development at National Taiwan University, Professor Lin Wei-Chen of the Department of Library and Information Science at National Taiwan University, and Professor Chang Wen-Yi of the Department of Agribusiness Management at National Pingtung University of Science and Technology. Professor Yueh Hsiu-Ping, who was also the project director of this activity, emphasized in her concluding remarks at the achievement presentation that the essence of young farmer stories lies in telling the innovations of young farmers in cultivation techniques, marketing and management, and that these innovation stories not only concretely demonstrate the value of young people entering agriculture, but also represent integration and creation between agricultural generations.

The "Young Farmer Story Marketing Workshop" provides participants with complete training, and the two-day course is completely free. Those who submit articles and short films to the competition also have the chance to win scholarships worth tens of thousands of yuan.The workshop will be held in four locations: Taipei, Kaohsiung, Yilan and Taichung. The Taipei and Kaohsiung sessions have already ended, and the Yilan session will be held from October 17 to 18.The Taichung session (October 24 to 25) is still open for registration, so those who wish to attend should not miss this rare good opportunity!For more details and registration, please visit the official website http://www.youngfarm.com.tw/ and the fan page https://www.facebook.com/youngfarmstorytelling.