5 Business Tips for Florists to Become More and More Profitable

Today's florists face consumers with increasingly refined tastes and rising spending power. How can you grow along with the changing times instead of being left far behind by them? Florists in Canada have summed up five lessons from their experience.

1. Never stop pursuing floral art

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"If consumers can't see something fresh in your shop window, they won't walk into your store. You have to keep closely following floral trends, whether in color, shape or any other element."

They offered many suggestions on this: take floral design courses and observe all kinds of floral exhibitions (especially those from abroad with distinctive styles).

They also specifically mentioned that wholesalers' shows are very important, because at such shows you can often discover the newest floral foam, containers and floral materials. In addition, paying attention to what forward-thinking consumers are thinking is also important, because they can bring you many new ideas.

2. Keep pace with technological development

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A florist with 28 years in the business believes that having an excellent computer program can help you learn where to get business. "My computer software can tell me why people order flowers. The program can even help me compile monthly and annual performance comparison statistics."

The development of computer networks has further detached the business from the physical flower shop, "We have about 800 registered customers on our website, a large number of whom were originally local residents and, after moving away, still want a familiar flower shop to serve them."

3. Insist on providing quality service

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Another flower shop owner says that sticking to the principle of "reputation above all" is very important. Her shop has 3 phone lines, and about 98% of orders are confirmed by phone. This owner believes that people's lives are fast-paced, so when it comes to floral design, even starting from how it is designed, people will rely entirely on the flower shop to get it done.

"If you never provide poor service, then after making it through both the off-season and the peak season, you'll find you have built up a group of regular customers who keep coming back. You also need to keep paying attention to them, proactively send them all the information about the goods you sell, and fulfill your promises 100 percent."

4. Keep your team stable

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One florist says: "You may have a very stable source of business. Then one day a new person comes into your shop, and everything gets thrown into disorder, and your customers are affected. You should know that a new face can give your customers a tremendous shock." Her advice is to keep the business team stable in order to meet the needs of old customers.

"If every staff member working in your shop is happy because they have inner peace, that will be an immense source of positive influence. Consumers will see all of this and personally feel your positivity and vitality, and this matters most to your business."

5. Become part of your living environment

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Trey's Flower Shop was founded in 1962, and its current owner, Jim Trey, is the son of the shop's founder. Jim says his shop often takes part in community public welfare activities, even though this takes up about a quarter of their time.

Trey says: "It's very rewarding to do this. We got to know everyone and made connections with them. Since my shop is named after me, when people think of me, they naturally think of Trey's Flower Shop."

You also need to find a relatively excellent location for your flower shop, "The homeward-bound side of the main street is an ideal location. People tend to look for gifts to bring home on their way home from work, not on their way to work," says Trey.

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