Green plants paired with dining becomes a new trend in Linyi, creating a unique new consumer space

In the fast pace of city life, people always long for a little corner where body and mind can relax. Recently, friends in Linyi are in luck! A new type of consumer space that blends green plants with dining has quietly emerged and is gradually becoming a popular choice for Linyi residents' leisure gatherings. What unique charm does it actually have?

Baopu Gardening is one of the first batch of green plant operators to grow up alongside the China (Linyi) Flower and Tree Expo City. At the very beginning, it earned its first pot of gold by selling "succulents" plants. During the craze when succulents were all the rage, Baopu Gardening attracted a large group of succulent enthusiasts with its carefully selected cute and varied succulents, becoming a shop with some renown in the local succulent circle.Many people started their own succulent-growing journey here, from tiny leaf cuttings, watching them grow little by little and fill their pots.

But Baopu Gardening was not content with the status quo. As public aesthetics continuously improved, consumers were no longer satisfied with merely buying green plants; they sought an immersive experience. The person in charge of Baopu Gardening keenly captured this market change and boldly tried new business concepts. They created an exquisite "Zen tea and green plants" space in the expo city, ingeniously blending green plants with Zen tea culture. You can sip a cup of fragrant tea while admiring and selecting those vibrant green plants.

In the flower market of Linyi, Shandong, Zhixi Chuse is like a dazzling new star. It was founded by a post- "80s "" couple who love flowers and plants. Shangguan Xiugang, general manager of Shandong Chuse Gardening Co., Ltd. and co-founder of the brand, was dissatisfied with the style of the traditional flower market in the north and was determined to create a unique gardening shop. Thus Zhixi Chuse was born.

Zhixi Chuse was formerly "Zhi Qingchun" Flower Studio, founded in 2015 and within a short period it developed into a highly influential local brand. But as people's pursuit of a better life increased, the uniformity of traditional gardening market products could no longer meet demand. The founder traveled across mountains and rivers, exchanged and learned from top horticulturists, and selected and introduced products from major green plant bases. After four years of tempering and accumulation, in 2021 ""Zhi Qingchun" made a magnificent transformation into "Zhixi Chuse".

Zhixi Chuse broke the traditional flower market model of simply selling plants and built many scenes. When customers get tired while browsing in the shop, they can enjoy a cup of rich coffee, greatly enhancing the product experience. This innovative concept is deeply favored by consumers, and has also been successfully replicated in Qingdao and Jinan, forming a fixed model, and even inspired a group of merchants in the Linyi Flower and Tree Expo City to transform. Today, it is no longer merely selling products, but more about selling experience and sentiment.

In terms of business scope, Zhixi Chuse is widely involved. In green plant sales and aesthetic display, the shop has a wide variety of plants, and there is always one that customers will love; landscape design and production is also its strength, breaking down spatial barriers, bringing the beauty of a botanical garden into life, and integrating the beauty of nature into urban life and homes. Here, you can buy small potted plants for your home, and you can also ask a professional design team to create a one-of-a-kind garden landscape.

This transformation of green plants plus dining has brought new development opportunities to Linyi's dining and green plant industries. On the one hand, the new consumption model has attracted more consumers and increased store revenue. For example, after "Seny e Shiguang" opened, the business volume of related surrounding industries such as ingredient suppliers and green plant wholesalers also grew accordingly. On the other hand, it has driven employment, providing many types of positions, from shop waiters and chefs to green plant maintenance staff and decoration design personnel.

It has enriched the urban cultural connotation of Linyi."Lvyun Tea House" combines traditional tea culture with green plants and, by holding activities such as tea art lectures, lets more people, especially young people, understand and carry forward traditional culture, creating a quiet and elegant cultural atmosphere in the city and enhancing citizens' cultural literacy and quality of life.

These distinctive consumer spaces have become a new calling card for Linyi. When tourists come to Linyi, these shops full of creativity and natural atmosphere leave a deep impression on them, changing their previous traditional perception of Linyi, enhancing the city's attractiveness and reputation, and helping to build "livable, tourist-friendly, and business-friendly" urban image and attract more investment and talent.

From consumer feedback, everyone praises this new consumer space highly. On a weekend afternoon, gather a few friends, chat freely surrounded by green plants, and enjoy leisurely time; couples also like to come here for dates, and the romantic atmosphere adds a lot to their relationship. For office workers, after a busy workday, having dinner here can make fatigue disappear in an instant.

From a market perspective, the green plants plus dining model has great development potential. It meets consumers' demand for diversified consumption experiences: you can dine, and also admire green plants and relax. Moreover, as people's attention to healthy living and the natural environment continues to rise, this kind of consumer space integrating natural elements is more likely to attract customers. At present, quite a few entrepreneurs in Linyi have set their sights on this business opportunity, and more and more such shops are appearing in streets and alleys.

Of course, this emerging model also faces some challenges in its development, such as the relatively high maintenance cost of green plants, which requires professional staff to care for them; in dish development and service quality, continuous improvement is also needed to meet customers' expectations. But I believe that with the continuous efforts of merchants, these problems can all be properly solved.

Linyi's new consumer space of green plants plus dining is not only an innovative business model, but also an expression of an attitude toward life. It lets us find a warm corner in busy city life where we can get close to nature and enjoy good food.