Taiwan Shopping District Industry Tourism Development Association Joint General Association 2nd Anniversary Celebration Gathers in Taoyuan, Takes Action in Support of Tourism

(Taiwan TB News Network / Reporter Zhu Zhu) Since its establishment in December 2019, the Taiwan Shopping District Industry Tourism Development Association Joint General Association has continued to seek relief and revitalization plans for shopping district members, promote exchanges and cooperation among shopping districts, and provide guidance for upgrading, attracting more and more shopping districts to participate. On 1/5 at the Royal Wei Ting in Taoyuan, it held the 1st Association's 3rd General Meeting, the 9th Board of Directors and Supervisors Meeting, and the 2nd Anniversary Celebration Dinner. In addition to introducing the rich results of the Association's various visits, projects, and exchanges carried out last year, it also welcomed new members and gave blessings to the new and outgoing chairpersons of major shopping districts for the passing of the torch. The next day, they went to Daxi Yuemei Artificial Wetland Ecological Park to enjoy the seasonal scenery - bald cypress, and the soon-to-officially-open on 1/22 Shoushin Fang Wuyin City, taking action to support Taoyuan tourism.

Shopping district events strengthened fan cross-linking, HoIN App platform payment all in one hand

  Chou Shui-mei, President of the Taiwan Shopping District Industry Tourism Development Association Joint General Association, stated that last year was a year full of challenges, and the epidemic had a huge impact on the industry. She thanked the directors and supervisors for their active participation and for not missing online and offline meetings. It is precisely this cohesion of pooling wisdom and efforts and united will that allows shopping districts to support each other, exchange good strategies, strive forward together, and operate sustainably. She pointed out that last year the Association established a fan page, and in the future, as long as shopping districts have events, they can be linked and promoted with each other, and events will also be shared with the Taipei City - Department of Information and Tourism, Department of Commercial Affairs, Taipei Shopping District Industry Federation, Taipei Hot Spring Development Association, and Taiwan Asia-Pacific International Hot Spring Development Association, mutually interconnecting with one another. In the future, she hopes to connect the websites of the six special municipalities and counties and cities to help each other gain exposure and make shopping district events and visibility higher. In addition, she also invited the just-retired shopping district chairpersons to serve in public relations, member development, event, and education and training work, and further promised to assist shopping districts in seeking budgets to enhance competitiveness.

  Huang Jiu-long, Consultant of the Taiwan Shopping District Industry Tourism Development Association Joint General Association, then reported on the planned activities the Association sought from - relevant units last year, including the Taipei Sleepover Festival, the Cloud Generation Online Symposium and store education and training, the application for the shopping district revitalization subsidy plan promoted by the Small and Medium Enterprise Administration of the Ministry of Economic Affairs, and the Taipei Hot Spring Season and other series of activities. In response to the arrival of the metaverse generation, the Association also continues to pay attention to platform construction. It is expected that after the Lunar New Year, it will launch the HoIN APP, developed by the shopping districts themselves after two years of research, and the HoIN Pay service that meets needs such as one-code digital all-payment. At that time, through the Association's cooperation, it will also seek ultra-low handling fees in monetary payment. In addition, Uber Eats is also optimistic about the potential of shopping districts and proposed close cooperation in multiple aspects such as marketing, events, and services. Chen Hsin-chih, responsible for operating the fan page of the Taiwan Shopping District Industry Tourism Development Association Joint General Association, introduced the progress of fans and events, and invited major shopping districts to actively provide event information for interactive linking.

  At the meeting, as the host, Wen Jin-yi, Chairperson of the Taoyuan Tourism Factory Promotion and Development Association, and Lin Min-chi, Specialist Commissioner of the Taichung City - Economic Development Bureau, participated in the meeting throughout, demonstrating support for the Taiwan Shopping District Industry Tourism Development Association Joint General Association. Lin Min-chi is quite optimistic about the momentum of this year's "Taichung Shopping Festival" and the "experience economy" among shopping districts, industry, and tourism. Yang Sheng-ping, Director-General of the Taoyuan City - Department of Tourism and Travel, also thanked the guests for supporting Taoyuan tourism with action and reminded the guests that the "Taoyuan Shopping Festival" lottery is underway. Before 2/15, as long as spending reaches 500 yuan, logging the receipt online gives a chance to win great prizes such as electric scooters and ten-million luxury homes.

Dinner banquet lively exchanges across the province, shopping districts pass the torch and carry forward the past while opening the future

  In the subsequent dinner event, including Shen Rong-jin, Deputy Premier of the Executive Yuan, Chang Hsi-tsung, Director-General of the Tourism Bureau of the Ministry of Transportation and Communications, Ho Chin-tsang, Director-General of the Small and Medium Enterprise Administration of the Ministry of Economic Affairs, Hsieh Ming-chu, Taipei City - Director, Chiang Mei-ling, Deputy Director of the Department of Commercial Affairs, Kuo Yu-hsin, Director-General of the Taoyuan City Economic Development Bureau, and Lin Min-chi, Specialist Commissioner of the Taichung City - Economic Development Bureau, specially participated in the grand event to exchange with shopping district members, hoping that in the future, with the support of shopping districts, regional tourism development will be promoted. Shen Rong-jin especially thanked everyone for supporting epidemic prevention with action, shared this year's Taiwan economic development results, and witnessed the 2nd anniversary celebration of the Taiwan Shopping District Industry Tourism Development Association Joint General Association.

  Ho Chin-tsang stated that the - promoted Quintuple Vouchers brought strong momentum to the operations of small and medium-sized enterprises. At present, about 40% of the Quintuple Vouchers have not yet been used. He looks forward to shopping districts and tourism factory partners increasing their marketing, showcasing shopping district characteristics, and attracting people to spend. Chang Hsi-tsung emphasized that during the epidemic, only through cooperation between - and private groups can everyone get through together, facing it seriously and responding optimistically. Shopping districts cover food, accommodation, travel, shopping, and transportation, and he is pleased to see tourism factories and travel industries such as the National Travel Association all actively participating. He looks forward to taking advantage of the time when everyone cannot travel abroad to strongly promote travel in Taiwan. Kuo Yu-hsin stated that Taoyuan is now also promoting the Taoyuan Haoshi Ride Double Vouchers, adding "10 times happiness, ten thousand people blessed," the "Taoyuan Shopping Festival," and other activities. He looks forward to tourism factories and shopping districts being combined and linked into half-day to one-day tours.

Visiting Taoyuan's stunning bald cypress, Shoushin Fang Wuyin City newly opened

  In the next day's inspection activity, in addition to visiting the seasonal attraction - Taoyuan's beautiful bald cypress scenery, the newly opened tourism factory - Shoushin Fang Wuyin City - was even more of a focus. Shoushin Fang inherits the production methods of Japanese wagashi techniques. Its latest launch, "Wuyin City," integrates the ninja stories and mythological legends of Japan's shogunate era into the scene configuration, with photo-worthy scenery everywhere. In addition to purchasing freshly baked desserts, visitors can also DIY shaped desserts. The park also provides dining services, and about half a day can be planned. Shopping district representatives participating in the inspection purchased seasonal limited-edition good-luck souvenirs one after another. During the opening period of Shoushin Fang Wuyin City, there are special offers. For details, please check the official website. https://www.facebook.com/tcitc2019/


(Highlights of the Taiwan Shopping District Industry Tourism Development Association Joint General Association 2nd Anniversary Celebration Activities)