Taiwan Tourist Shuttle's quality and thoughtful service accompanies you on convenient travels across Taiwan

(Taiwan TB News Network / Reporter Chen Mingzong) To provide domestic and international travelers with convenient sightseeing and tourism services in Taiwan, the Tourism Bureau of the Ministry of Transportation and Communications announced on the 24th the results of the 2020 "Taiwan Tourist Shuttle" selection for excellent management operators, best quality routes and best service personnel, and held an award ceremony at the Tourism Bureau's Taipei Visitor Information Center; this year's selection produced the top 3 operators for service quality optimization, the top 10 best quality routes, 1 operator receiving the excellent service quality award, and 7 best service personnel.

To guide "Taiwan Tourist Shuttle" operators in continuing to provide tourists with better service quality and to review the results of its promotion, the Tourism Bureau of the Ministry of Transportation and Communications each year commissions a third impartial body to conduct service quality improvement and optimization evaluation, selecting outstanding units and personnel to receive cash prizes and medals or certificates; since the 2004 fiscal year, it has launched "Taiwan Tourist Shuttle" package tourism products, which, with quality and diverse itineraries and convenient, thoughtful service, have become a quality brand in Taiwan tourism.

This year, after multi-faceted evaluation by experts and scholars and surveys of tourist opinions, the top 3 operators selected for service quality optimization are Pingtung Travel Service, Rural Travel Service, Hong Xiang Travel Service and Marshal Travel Service (tied). There are 10 best quality routes in total: Aviator Travel Service - Yilan Arts and Culture Rich Two-Day Tour, Pingtung Travel Service - Kenting Land and Sea Experience Half-Day Tour, Rural Travel Service - Penghu Leisurely Tour Half-Day Tour, Pingtung Travel Service - Hengchun Peninsula East Coast Line Half-Day Tour, Jinjian Travel Service - Fo Guang Shan Half-Day Tour, Yirong International Travel Service - Shei-Pa National Park Guanwu Natural Scenery Two-Day Tour, Daquexing Travel Service - Exchange Between Hakka and Artsy Youth - Taoyuan Longtan One-Day Tour, Jinjian Travel Service - Tainan Ancient Capital & Wushantou One-Day Tour, Marshal Travel Service - Yunlin Cultural Gathering of Traditional Arts Essence One-Day Tour, and Hong Xiang Travel Service - Keelung Port, Yehliu, North Coast Half-Day Tour. The winner of the excellent service quality award is Aviator Travel Service. The best service personnel awards went to Xiao Ping of Huafu Travel Service; Yi Yuese, Qiu Jianxiang and Lin Shiyi of Hong Xiang Travel Service; Xu Meiting and Wang Chen'an of Pingtung Travel Service; and Liao Tangshou of Hanxing Travel Service, fully deserving of the honor.

The Tourism Bureau of the Ministry of Transportation and Communications pointed out that "Taiwan Tourist Shuttle" is a tourism product brand guided and promoted by the Tourism Bureau, departing from key transportation hubs such as hotels, airports and Taiwan High Speed Rail and Taiwan Railway stations, with dedicated personnel and vehicles picking up and dropping off passengers to major sightseeing attractions across the country; this tourism service model has now matured, and in past years international travelers were the main source of customers, accounting for about 68%.

Zhang Longlin, chairman of the Taiwan Tourist Shuttle Association, said that this time, affected by the global COVID-19 pandemic, the borders have been nearly closed, and with the 17 million outbound tourism trips per year all remaining within the country; in fact, a crisis is also a turning point, and "Taiwan Tourist Shuttle" should transform in response to the post-pandemic period, shifting from its past approach focused mainly on international travelers to focusing mainly on the domestic tourism market, so as to increase customer sources and expand its service targets.

Chairman Zhang Longlin said that in the coming days representatives from industry, government and academia are expected to be invited to convene a "Meeting to Discuss and Guide the Transformation of 'Taiwan Tourist Shuttle'", jointly deliberating approaches to guide the transformation of "Taiwan Tourist Shuttle" so as to effectively guide operators in transforming and to innovate a quality brand image and value. In the future, assistance will continue to be provided on related matters such as integrated marketing and improving service quality, in the hope that "Taiwan Tourist Shuttle" operators will work together, innovatively plan itinerary content for the domestic tourism market, and jointly strive for the transformation and refinement of "Taiwan Tourist Shuttle".