Pingtung's Finest Premium Agricultural Product Marketing Makes Its First Appearance at Uni-President Department Store Kaohsiung Branch

Pingtung County - Committed to promoting the "Pingtung's Finest" brand, uniting high-quality agricultural products from Pingtung County to jointly expand marketing channels, on the 6th, for the first time, a "Pingtung's Finest" premium agricultural product marketing event was held in cooperation at the VIP lounge of Uni-President Department Store Kaohsiung Branch, where Director of Agriculture Cheng Yung-yu recommended Pingtung County's carefully selected top-tier agricultural products to VIP guests, including world gold medal chocolate, champion Big Red dragon fruit, and red-fleshed and pearl guavas long exported overseas.

Pingtung County is rich in agricultural products, and farmers continue to refine their field management and the quality of their produce. Cheng Yung-yu, Director of Agriculture of Pingtung County, stated that this promotion and marketing event at the VIP lounge of Uni-President Department Store Kaohsiung Branch broke with convention for the first time, offering, in addition to displays in the VIP lounge, on-site tasting and on-site purchasing for VIP guests. The superior quality and taste of Pingtung's Finest conquered the VIP guests' palates; after tasting, they immediately made purchases and took their goods with them, with buying enthusiasm on site extremely high, while also bringing guests a novel service experience.

Director Cheng Yung-yu emphasized that in recent years the county government has actively broken new ground in planning marketing strategies and expanding channels, not only opening up overseas markets but also enhancing innovation in domestic marketing promotion, cross-industry cooperation. This year, a series of Pingtung's Finest events has been launched in the department store's VIP lounge, providing farmers with a new stage to market their own agricultural products. Ordinary channels cannot, in a short time, reach as many high-spending customer groups as the department store VIP lounge can. The promotion event at the VIP lounge on the 6th was limited in time and quantity, from 10:30 a.m. to 5 p.m. VIP customers not only had high purchasing power but also showed strong interest in Pingtung's local agriculture, showing that the brand image of Pingtung's Finest has gradually taken root in people's hearts.