Taichung citrus and sweet persimmons are in season, hitting shelves at Carrefour and Ai-Mei

Citrus and sweet persimmons are in season. To promote premium agricultural products, the Taichung City Agriculture Bureau has guided the Fengyuan District and Heping District farmers' associations to sell Taichung's "Good Citrus Gift Boxes" and sweet persimmons at selected Carrefour and Ai-Mei branches; it has also set up a "Taichung Good Citrus Event Zone" on the Puli Gonghao online mall, selling citrus gift boxes and citrus-related processed products; the agricultural specialty products sales area at the Xinshe Flower Sea, which opens on November 14, will also feature citrus and sweet persimmon marketing booths. Support Taichung's local agricultural specialties.

On the 4th, the Taichung City Agriculture Bureau held a press conference at the Taiwan Boulevard Municipal Building for the "Taichung Good Citrus and Processed Products Multi-Channel Distribution and Marketing Launch," promoting Taichung's premium citrus and sweet persimmons. The Taichung City Agriculture Bureau stated that to market Taichung's fine citrus, in addition to strengthening marketing through online and physical stores, this year it has further integrated Taichung's citrus industry, established the "Taichung Good Citrus" premium citrus brand, and marketed it together with sweet persimmons, selling at the Carrefour Qinghai store and the Ai-Mei Taoyuan, Nanya, Fuxing and Shuinan stores.

In addition, the farmers' associations have cooperated with businesses to develop citrus-flavored madeleines, pound cakes, chiffon cakes, fresh milk toast, ponkan juice and other products to increase added value; they have also set up a "Taichung Good Citrus Event Zone" on the Puli Gonghao online mall, putting citrus gift boxes and citrus-related processed products from farmers' associations in various production areas on sale. The public can visit the website https://bit.ly/2JwjI6V to make purchases.

The Taichung City Agriculture Bureau pointed out that Taichung's climate is mild and refreshing year-round, making it particularly suitable for citrus cultivation. The main production areas are in Dongshi, Shigang, Fengyuan, Xinshe, Heping, Beitun and other districts, with ponkan, Murcott mandarin and tankan orange as the major varieties. At present, in addition to actively arranging exhibitions in the domestic market, it is also in close contact with Singapore, Malaysia, Brunei, Dubai and other places to strongly market Taichung's premium citrus.