Central Taiwan Tourism Industry Alliance announces NT$500 bonus, creating NT$500 million in tourism output value

(Taiwan TB News Network / Reporter Chen Mingzong) The Central Taiwan Tourism Industry Alliance announced the upcoming upgraded version of the Peace of Mind Travel 2.0 bonus plan - a NT$1,000 subsidy, with the alliance adding an extra NT$500 accommodation voucher starting from November; it is expected to call on 200-500 accommodation operators to join, which could lead to 100,000 room bookings and create a tourism output value of up to NT$500 million.

On the 14th, the Central Taiwan Tourism Industry Alliance held the "Central Taiwan Tourism Development Forum" at Providence University, discussing topics including "New Prospects for Tourism in the Post-Pandemic Era" and "Opportunities and Challenges for Tourism Development in Central Taiwan," attracting a total of 320 industry, government and academic participants, with lively discussions and an exceptionally bustling scene.

Experts invited to attend this event included Hsu Tien-tsai, Chairman of the Commerce Development Research Institute; Wu Cheng-ho, Professor of the Department of Tourism at Providence University; Associate Professor Huang Cheng-tsung; Lai Cheng-yi, Chairman of the General Chamber of Commerce of the Republic of China; Hsiao Kuan-chun, General Manager of ezTravel; Chang Jung-nan, Chairman of the National Federation of Hotel Associations of the Republic of China; Tsai Mao-chang, Convener of the Yunlin-Chiayi-Tainan Tourism Circle; Li Yu-chen, Chief Executive Officer of Legislator Chen Po-wei's Office; Lin Chi-tsai, Chairman of Lingzhi Technology Company; Yu Chih-hsiang, Director of the Transportation and Tourism Department of Hsinchu County; Lin Yen-fu, Director of the Cultural and Tourism Bureau of Miaoli County; Hsu Yu-jen, Director of the Cultural and Tourism Bureau of Chiayi County; Chen Su-yueh, Huang Hsiu-fang, Liu Chien-kuo and other individuals participated.

The conference also presented election certificates, and appointment letters for conveners and advisors to more than 70 industry opinion leaders, and invited participating units to sign cooperation agreements, with a total of 80 public associations, including county and city tourism associations, hotel associations, homestay associations, souvenir associations, travel agencies, tour guide groups, leisure agriculture, as well as 46 strategic alliance units such as ezTravel, Long Zhiling, Lingzhi Technology, and AVEC Education and Training Alliance, totaling 126 units; this is beneficial for improving the quality of tourism in Central Taiwan and attracting both group and independent travelers.

Huang Cheng-tsung, Chairman of the Central Taiwan Tourism Industry Alliance, stated that due to the impact of the Wuhan pneumonia epidemic, domestic tourism operators have been greatly affected. In order to promote the construction of the tourism industry, the Tourism Bureau of the Ministry of Transportation and Communications has promoted the establishment of regional tourism industry alliances (Destination Management Organization) in various counties and cities, assisting the industry in developing food, accommodation, travel, shopping and transportation. The industry alliance is not only a consensus alliance, but also a bridge for mutual cooperation among industries, allowing operators to leave behind the predicament of working alone in the past, and through the power of public associations and local organizations, jointly promote the tourism industry to achieve optimal benefits.

This forum intends to take integration and innovation as its core essence, by inviting people from all walks of life in the tourism field to jointly discuss the prospects of tourism in the post-pandemic era and the opportunities and challenges of Central Taiwan, providing a platform for interaction and exchange among operators, government and academia, hoping that through this forum, it can serve as a reference for operators' practical management, government policy planning and academic research, and deepen the breadth and depth of dialogue and communication among operators, government and academia, creating and expanding the diverse facets of the tourism industry, and promoting the flourishing development of the tourism industry.

Chairman Huang Cheng-tsung pointed out that the upcoming "Peace of Mind Travel 2.0 Bonus Version" - a NT$1,000 subsidy, with the alliance announcing an additional NT$500 accommodation voucher starting from November; it is expected to call on 200-500 accommodation operators to join, and invite 1,000 enterprises across the province to jointly promote, with an expected issuance of 10 million accommodation discount vouchers, expected to facilitate 100,000 room bookings, and is expected to create NT$500 million in tourism output value.