Pingtung Bananas Pop Up at Pacific Department Store Becoming the "Banana Spot", Diverse Marketing Stabilizes Income

Bananas are a major agricultural product of Taiwan, and Pingtung, located at the southernmost tip of Taiwan, has abundant sunshine and the best production conditions, plus farmers' skilled cultivation techniques allow harvesting year-round, making it Taiwan's main banana-producing region. Recently, bananas are in season, and the Pingtung County - on the 4th guided farmers' groups to set up sales at Pacific Department Store, encouraging consumers to seize the season and taste more.

The Pingtung County Agriculture Department stated that in order to effectively market bananas produced in Pingtung County, Pingtung County - uses diverse methods such as pairing with road runs, travel fairs and setting up in department stores, so that Pingtung agricultural products can be seen by the public through various types of activities. On the 4th, setting up at Pacific Department Store used a pop-up event as the focal point to attract the public, plus a limited buy-one-get-one-free offer on site, causing a rush of purchases among the public, and at one point demand exceeded supply.

Bananas are highly nutritious and also a very convenient fruit to eat. Although the longer they are left, the less attractive their appearance becomes, with many black spots appearing (commonly known as sesame bananas), at this point the sweetness and nutritional value are at their highest, and the public can completely eat them with confidence. This pop-up event, plus the big buy-one-get-one-free discount, not only made bananas the "banana spot" in the department store, but also let the public buy happily. In the future, Pingtung County - will also, depending on the production seasons of various fruits, use diverse marketing methods to assist industry marketing and stabilize farmers' income at the production areas.