Taichung Shopping Festival kicks off, Taichung's little green man signals help promote it in shopping districts

The Taichung City Transportation Bureau, in response to the launch of the 2nd Taichung Shopping Festival, has introduced enlarged little green man signals in areas including Fengjia, CMP, Shin Kong, Top City and Yizhong shopping districts. Besides making the light boxes larger and easier to recognize, they also use variable message displays to promote information related to the "Taichung Shopping Festival." Visitors from all over the country are welcome to come to Taichung to sightsee, shop and enter the draw for big prizes.

Taichung City Transportation Bureau Director Yeh Chao-fu said that a regular little green man signal is 20*20 cm in size. In response to an aging society, the enlarged little green man was designed at 30*30 cm, making the visual effect half again as large, and an LED display was added. Through the variable message screen, it promotes traffic safety, with the first wave given priority for installation near hospitals.

Director Yeh Chao-fu pointed out that, in coordination with the city government's promotion of the shopping festival, the enlarged little green man signals and displays have been promoted and installed in shopping districts with large crowds, including Fengjia Shopping District (Fengjia Rd./Fuxing Rd.), CMP Shopping District (Gongyi Rd./Gongguan Rd.), Shin Kong/Top City Shopping District (Shizheng N. 7th Rd./Huilai Rd.), and Yizhong Shopping District (Sanmin Rd./Yucai Rd.), among others.

Director Yeh Chao-fu explained that, in response to the shopping festival, Taichung City iBike will also carry Taichung Shopping Festival promotional advertisements on bicycle rear fenders during the event period, encouraging more people to ride iBike and take part in the shopping festival. The Taichung Shopping Festival offers great food and fun, and shoppers can also enter a draw for big prizes. For more details on Taichung Shopping Festival activities, please visit the city government Economic Development Bureau website ( https://www.economic.taichung.gov.tw/ ).