Lala Mountain Mama Peach online marketing, strongly promoting online shopping and physical sales booths to stimulate consumption

Taoyuan Mayor Cheng Wen-tsan attended the "Mama Peach Marketing Online Press Conference" at the city government yesterday (the 21st) in the morning, connecting via livestream with the Fuxing District Farmers' Association and production-area tribes for a joint marketing push of "Mama Peach." Mayor Cheng Wen-tsan stated that "Mama Peach" is named because its production season begins each year in May, the season of mothers, and this year (109th year of the Republic of China) brings an abundant harvest with excellent quality; every Mama Peach undergoes strict quality control, with estimated output reaching 49,000 boxes. In response to the pandemic, the Mama Peach marketing strategy focuses primarily on online channels with physical channels as a supplement, combined with production-area farm tourism mini-trips, encouraging the public to actively order online in group buys, shop in person at physical channels, or travel and buy at the same time, all of which are excellent choices.

Mayor Cheng Wen-tsan pointed out that the Farmers' Association took the initiative to purchase from farmers this year, safeguarding consumers with 3Q quality; every peach is organic and has local traceability certification, with quite excellent quality. This year's sales channels are diverse, not only cooperating with the nationwide Farmers' and Fishermen's Associations system, the Agricultural Finance Information online sales platform, and the Farmers' Association sales network for marketing, but also planning physical channel sales booths on May 23 and 24 at the Taipei Expo Farmers' Market, on May 30 and 31 at Taipei Hope Square, and from June to July at the plaza in front of the Taoyuan City Government, among other locations; furthermore, all 48 Feng Kang Supermarket physical stores across Taiwan also provide group-buying services, giving the public diverse choices for purchasing.

Mayor Cheng Wen-tsan also mentioned that the Agriculture Bureau will launch season-limited Mama Peach farm tourism mini-trips in June and July, such as "Indigenous Charm Farm Tourism Fun" and "Indigenous Knowledgeable Peach Joy," and the public can also plan small agricultural sightseeing trips to Xiaowulai, Jiaobanshan, Xikou Suspension Bridge, and Luofu Hot Spring Area, among others, traveling while personally going to the local area to select and purchase. For detailed ordering information and related activities, please visit the "Lala Mountain Mama Peach" official website (URL: http://mamapeach.venusmall.tw/Products/List) and the "Mama Peach" fan page (URL: https://www.facebook.com/lalamapeach/)