Breaking through the pandemic, "creating stay-at-home economy business opportunities, Love Traveling Chiayi Fresh miracle"

In early 2020, as the COVID-19 pandemic intensified, it dealt a blow to Taiwan's overall economic climate. Countries around the world closed their borders or banned their citizens from leaving, causing considerable impact on cities that rely on tourism as a source of income. While the central government's revitalization plan, still under deliberation, had yet to be announced, at the local level, especially in Chiayi City, Taiwan, China, authorities had already begun thinking about measures to respond to the possible future impact on the economy.

Chiayi City Mayor Huang Min-hui stated that as the COVID-19 pandemic intensified, all industries in Chiayi City were affected. Citizens' willingness to go out shopping decreased, causing a decline in business revenue. The mayor specifically instructed the Chiayi City Construction Department to match local businesses with platform operators, assisting businesses in listing on online e-commerce platform channels so that people could shop online, seizing the business opportunities of stay-at-home shopping.

During the pandemic, the city invited operators of Chiayi Good Products to gather together, fighting for future business development while also preventing disease. The city's Construction Department specifically invited the Chiayi City Industrial and Commercial Development and Investment Promotion Association, the Chiayi City Local Specialty Industry Association, the Chiayi City Commercial District Cultural Promotion Association, as well as the "Love Traveling Chiayi" project execution units Hongli Digital Creativity and Yiyu Cheng Digital Design, to gather more than forty local good businesses, using digital and creative power to jointly promote Chiayi's good products.

Chiayi City Mayor Huang Min-hui thanked the "Love Traveling Chiayi" execution team for "sending warmth in the cold winter" during the severe pandemic period, and also reminded all operators to be sure to guard "home plate," strengthen cleaning and disinfection work inside and outside stores. Chiayi City will guard the infield and outfield for everyone, strengthening protective measures in public areas.