Guanshan Township Farmers' Association Farmers' Day Convention on the 18th; County Government Praises the Association's Marketing

The Guanshan Township Farmers' Association of Taitung County held a Farmers' Day celebration at the Rice Country School yesterday (the 18th), honoring outstanding farmers; Liu Min-chien, the county government's confidential secretary attending on behalf of Magistrate Rao Ching-ling, offered blessings and thanks to farming friends, and especially commended the young farmers who returned home to work hard, saying that both the Guanshan Farmers' Association and the farmers have performed outstandingly, not only preserving agricultural traditions but also committing themselves to innovation and change.

Confidential Secretary Liu Min-chien said that the Guanshan Rice Country School is a wonderful place that connects rural areas with people's emotions and warmth; here there is the "bowl rice," the simplest and most delicious traditional rural food that fills people with energy; the Rice Country School also has "coconut cream and five-spice flavor" Rice Kuai Kuai, a nostalgic flavor that is nonetheless an innovative rice snack. In the 4 years since it hit the shelves, it has sold an average of 9,000 boxes per month, prompting Kuai Kuai Company Chairman Liao Ching-hui to come in person to take a look at this star performer for Kuai Kuai.

The Guanshan Farmers' Association and farmers kept winning awards nationwide last year; the association's "Big Rice, Little Millet Hunting Fun" won the championship among the nation's top ten classic domestic miscellaneous grain experience routes; it took the Operational Excellence Excellence Award at the national Agricultural Gold Award; it has been committed to bringing traditional old radishes into the modern market, and recently sold a 31-year-old radish in a single jar for 200,000 yuan, gaining very high visibility in the media.

Guanshan's livestock industry also accounts for a high proportion of its economy; its pig farming industry is moving toward technological and environmentally friendly practices, with three meat production and sales traceability brands: Natural Pig, Oriental Pearl, and Haoxin Pig, and Haoxin Pig in particular is the exclusive trademark of PX Mart, the nation's largest mass merchandise channel.

Confidential Secretary Liu Min-chien praised General Manager Chiu Mei-ling's steady and solid management approach as highly commendable, and Peng Yen-fang, the "principal" of the Rice Country School, also received the Rural Navigator Award, going to the Presidential Office to be honored.