Taitung County - x C!ty`Super Top-Tier Supermarket Matchmaking Event Makes Its Debut

"Taitung's products have potential and are worth selling in the high-end market." Taitung County cooperated for the first time with the top-tier supermarket C!ty`Super, which has annual revenue of more than 10 billion, and on the 18th jointly held the "2019 Top-Tier Supermarket Channel Product Selection Health Check Demonstration Program." A total of 14 Taitung businesses (about 40 products) participated. The company expressed strong interest in Taitung County's agricultural specialties and distinctive products. After one-on-one discussions with the businesses through the matchmaking event, it provided product selection health check recommendation reports from the perspective of high-end market channels, offering suggestions and directions for improvement for the businesses' products to expand into the high-end market.

C!ty`Super has long been committed to social enterprise and green public welfare. In addition to the purchasing department manager conducting product selection, this event was also led by Ng Cheuk-kin, General Manager representing Hong Kong, China's C!ty`super, and included Lee Pui-yee, Manager and head of the TW city'super CSR project, Tsang Yik-wa, Manager of the processed foods department, and Lau Ching-lun, Manager of the fresh foods department. Therefore, public welfare-oriented products were also a focus of the event. The Taitung County Finance and Economics Department stated that "Baifa Baizong - Abai Specialty Store," "Bulagu Social Enterprise," and "Yuan Tian Ran Agriculture Co., Ltd." were all founded by young couples who returned home to start businesses. With the original intention of promoting indigenous traditional cuisine and cultivating organic, chemical-free ingredients for the next generation, they returned to Taitung, and the products they make or produce were also deeply liked by the supermarket representatives. It is believed they will also be favored by top-end consumers.

Magistrate Rao Ching-ling stated that she actively invited C!ty`Super top-tier supermarket and the Taitung County one-stop industry counseling office to jointly implement the top-tier market product selection demonstration program, hoping that in addition to Taitung's high-quality products becoming products on the shelves of the top-tier supermarket, through three-way exchange and communication among supermarket managers, Taitung businesses, and - , possible problems faced by Taitung products can continue to be collected as reference for the county government team's future assistance in helping small and medium-sized enterprises grow.