Helping Small Farmers Expand Sales: Pingtung Quality Goods Get a "Post" Boost

To help Pingtung small farmers expand sales and develop local specialty industries, Pingtung County - this year specially joined hands with Chunghwa Post to create the "Taiwan Agricultural Specialty Products Pavilion - Pingtung County Exclusive Pavilion" on the postal mall website, and on the 2nd in Pingtung County - jointly held the "Pingtung Quality Goods, Mail Order Boost" press conference, announcing that the "Pingtung County Exclusive Pavilion" was the first to open and begin operating, becoming the first officially launched Taiwan Agricultural Specialty Products Pavilion exclusive pavilion among all 22 counties and cities in Taiwan, China.

County Magistrate Pan Meng-an said that as a major agricultural county, Pingtung is rich in abundant and diverse products. Through the postal mall "Taiwan Agricultural Specialty Products Pavilion - Pingtung County Exclusive Pavilion" jointly launched with Chunghwa Post, the distance between production areas and the public has been greatly shortened. The public can shop online at any time, and Pingtung's high-quality goods can be delivered conveniently and easily into consumers' hands, adding another convenient marketing platform for Pingtung County's agricultural products.

County Magistrate Pan Meng-an pointed out that starting immediately, through the postal mall online platform, Pingtung agricultural specialty products can be bought from home. In addition, Pingtung agricultural specialty products will also be displayed in the physical storefronts of 1,298 post offices to increase exposure. In particular, in order to attract people who dare not eat onions to fall in love with onions, the Pingtung County Farmers' Association developed the creative drink "Turmeric Onion Drink," enhancing the added value of Pingtung onions and the image of the local agricultural brand, and also encouraging other agricultural specialty products to strive toward added value.

The Pingtung County Agriculture Department said that the theme of the press conference presented Pingtung's "New Agricultural Highlights - Four Major Themed Products" exhibition area, respectively displaying Pingtung's most representative "Three Blacks (coffee, cacao, black beans), Three Reds (adzuki beans, red quinoa, wax apple), Three Yellows (pineapple, mango, onion), and Three Greens (green beans, Indian jujube, lemon)," allowing the public to gain an in-depth understanding of Pingtung's local specialty crops and support them with practical action.