Building a brand, the Tourism Bureau of the Ministry of Transportation and Communications pushes the "2019 Formosa Summer Festival"

The much-anticipated "2019 Formosa Summer Festival" will officially launch on June 13 of this year (ROC year 108) at Taipei Station, integrating Taiwan's many summer specialty activities through 4 major systems: eating shaved ice, Summer Solstice 235, sand sculpture art and music, and railway tourism, and launching cross-industry brand collaboration content through a cross-domain cooperation model, rolling out Taiwan's summer activity brand and letting people feel the summer charm of beautiful Taiwan.

Taiwan has beautiful bays and magnificent high mountains; these are Taiwan's greatest assets. In the hot summer season, you can choose to leave the air-conditioned room, go outdoors, and take a charming trip to "cool off up the mountains and refresh down by the sea." The "2019 Formosa Summer Festival" will feature Summer Festival Ambassador Huang Hsiao-mei composing the Formosa Summer theme song "ice ice ni," and will use 12 major ice treats to represent different travel areas, such as Keelung (North Coast) agar-agar jelly, Hsinchu (Guanxi) grass jelly ice, Hsinchu (Beipu) lei cha ice, Taichung pearl milk tea ice, Nantou (Jiji) mountain banana ice, Chiayi aiyu jelly ice, Tainan mango ice, Kaohsiung large bowl shaved ice, Pingtung sakura shrimp soft-serve ice cream, Taitung sugar apple ice, Hualien Sugar Factory ice, and Penghu cactus ice, and calls on well-known ice shops across Taiwan to respond together, planning the theme of "12 major ice treats, 100+ famous shops," and holding the "Add One Flavor to Midsummer" photo check-in and upload event from July 1 to August 31, ROC year 108. By eating ice at participating shops, checking in, and uploading to the designated fan page, participants will have a chance to win event raffle prizes! They can also enjoy exclusive discounts at more than 50 ice shops. In addition, in conjunction with the 2019 Small Town Ramble Year, the event uses secret-realm food travel as the experience, with well-known internet celebrity "Chien Chien Eating" leading the way to Jiji, Nantou, "Korean Oppa" leading the way to Meishan Township, Chiayi, and "Cool Dream" leading the way to Chenggong Township, Taitung, leading everyone to taste local ice treats and visit classic small towns.

In addition, Taiwan Tour Bus operators have also packaged and launched special itineraries for the "2019 Formosa Summer Festival," and will continue to add special itineraries in the future. There are also as many as 114 lodging operators across Taiwan joining in, offering many travel and accommodation discount packages. The public should be sure to seize this rare opportunity to enjoy Taiwan fully in summer.