What are the characteristics and price of the US Juici apple?
Apple growers claim the Juici apple is the darling of the apple world, calling it “the best apple.” In its first year of commercial release, in limited quantities, the newly released Juici apple is a delightful cross between Honeycrisp and Braeburn, combining the best eating and storage qualities of both varieties. According to OSRG international marketing representative Bruce Turner, the Juici apple offers “a wonderful balance between sweet and tart with amazing crunch, and it is very juicy!”
Turner said growers working the rich volcanic soil of Washington developed the thinner-skinned apple with a texture similar to Honeycrisp more than 10 years ago, but the wait was worth it.
“Because of its Honeycrisp parentage, the apple respires slowly and has an incredible shelf life,” Marboe said. “It comes off the tree at over 18-20 psi, making it a very dense apple that stays crisp at room temperature. Everyone loves its extraordinary flavor, and consumers will be very satisfied with how well it holds up in the fruit bowl at home.“
“It shows a vivid red with a faint orange over a yellow background,” Turner said of the Juici apple's color. He added that while distribution is limited this first season, as production increases, the proprietary variety will be sold exclusively by OSRG throughout North America and globally.
“This is our first commercial season, released in limited quantities in early November,” Turner explained. “We will plant trees in large numbers over the next few years, and the Juici apple will become the fastest patented variety in Washington apple history.”
While the current season's crop has been reserved for a targeted distribution group to test the sweet-tart flavor on everyone's palate across the country, Turner said, “Next year our production will triple, and by 2018 and 2019 we should have enough volume. for more widespread distribution.“
Turner continued, “OSRG is providing our retail partners this season with instant coupons, large demonstration programs, posters, point-of-sale cards, freestanding display cases and advertising. Each carton contains a 2x4-inch sign card that says “TRY ME!”, perfect for stores with limited space for POS materials. The apples themselves are an ideal size for retail, peaking at 72 and 80 counts.“
“The apple category is expanding and getting exciting again,” Marboe said. “There are several very good proprietary varieties out there, but we think this one is the most important. The real test is getting them into apple consumers' mouths and letting them decide for themselves, which is why our limited release is heavily supported with demonstrations, advertising, instant coupons and other tools to attract shoppers.“
Turner added that the Juici apple costs 27 pounds per euro per jin, which is relatively expensive. The Juici apple offers a perfect balance of sweet and tart with amazing crunch. Juici is a thinner-skinned apple with a texture similar to Honeycrisp. Because of its Honeycrisp parentage, the apple respires slowly and has an incredible shelf life. This apple has a sweet/tart flavor with incredible crunch. Rich and sweet with a hint of tartness.
