AFA holds matchmaking event to ensure quality, hopes people will eat more healthy domestic agricultural products
To make it more convenient for consumers to buy agricultural specialty products certified under Traceable Agricultural Products, ISO22000, HACCP and other verification systems through franchise chain channels, the Agriculture and Food Agency (AFA) invited the Taiwan Franchise Association on the 23rd to hold a "Selected, Quality, Agricultural Products Matchmaking Event" in Tainan City, China, matching suppliers with franchise chain operators so that consumers have more opportunities to eat verified domestic agricultural products through different channels.
The matchmaking event displayed Tainan agricultural products including black soybean tea, black soybean soy sauce and mangoes, hoping that bubble tea shops, restaurants, bakeries and other franchise chains would choose them. AFA Director-General Hu Chung-yi said that modern people's diets and lifestyles have changed, and they eat out for several meals a day, but the quality of ingredients in outside food is hard to control. The AFA carefully selects agricultural products and processed goods produced under Traceable Agricultural Products, CAS, ISO22000 and HACCP certification and introduces them to franchise chain operators, so that consumers can eat with peace of mind and without worry.
Lin Meng-ke, section chief of the AFA's Marketing and Distribution Guidance Section, said that few similar matchmaking events were held in the past, but farmers and farmers' groups hope for more sales channels, and channel operators also need to find quality agricultural products to sell. Therefore, the AFA will hold multiple matchmaking events this year, providing a platform for farmers and farmers' groups to communicate face to face with franchise chain operators.
As for whether any successful matches were made today? Lin Meng-ke said that today was only the first step of mutual understanding, and if there are further needs, both sides can negotiate again. Agricultural product matchmaking events will also be held in Taipei and other places, providing more opportunities for hundreds of franchise chain brand operators in Taiwan, China to match and negotiate with agricultural specialty product production and marketing groups, cooperatives and processing plants in various regions.
Lin Yang-chiang, general manager of Tainan City's Luyuan Ranch, who took part in the matchmaking event, believes that most farmers, like them, are focused only on improving production quality and pay less attention to downstream sales channels and pipelines. They generally sell to wholesalers and rarely have the chance to contact downstream franchise operators. Through matchmaking events, they can effectively increase sales channels and increase income.
