Domestically grown coarse grains are fresh and high quality, but a bumper harvest has created strong selling pressure, with inventories nearing 3,000 metric tons; the Council of Agriculture: intensify marketing efforts

Taiwan, China imports about 8 million metric tons of coarse grains each year. The Council of Agriculture is actively working to raise the self-sufficiency rate of domestically grown coarse grains, but while the production area has increased year by year, domestic consumer awareness has not risen along with it, and coupled with price competition from imports, industry operators admit that sales are difficult. On the 14th, the Agriculture and Food Agency held a matchmaking event for e-commerce channels to procure domestically grown coarse grains, bringing together nine domestic e-commerce channel operators and 41 domestic coarse grain businesses to boost consumer demand.

Hu Zhongyi pointed out that Taiwan, China relies on imported coarse grains, with 94% of coarse grains on the market imported from abroad, which not only consumes carbon footprint but even involves adding chemicals for long-distance transport. Taiwan, China launched the Great Granary Plan three years ago to guide the cultivation of organic coarse grains and those with production and sales traceability records. He stressed that domestically grown coarse grains have the characteristics of being safe, reassuring and traceable, and expressed hope that through promotion by e-commerce operators, consumers will trust them and be able to quickly buy domestically grown coarse grain products. In addition, Xinwu and Guanyin in Taoyuan were the first to include domestically grown traceable black soybean milk in school nutritious lunches, and other areas are also planning to do so. In the future, not only black soybean milk and yellow soybean milk, but even coarse grains could be added to rice for consumption.