Anyue Lemon Supply and Purchase Matchmaking Fair Builds an Online Supply and Purchase Platform Relying on the New Rural Commerce Network

(Agricultural Wealth Network)     The information service point of the Anyue County New Century Green Lemon Production and Marketing Association, since the Ministry of Commerce's "Agricultural and Sideline Products Online Supply and Purchase Matchmaking Fair" was launched, has actively responded to the call, organized matchmaking, and through three measures ensured that the commerce network supply and purchase matchmaking fair platform truly delivers practical benefits to ordinary people. First, strengthen publicity. During the matchmaking fair, staff proactively went to local large growers and breeders, business owners, and enterprises to carry out concentrated publicity and collect more information on the supply and purchase of agricultural and sideline products. Second, integrate resources. They searched records from routinely registered ledgers such as the "Information Consultation Registration Book" and the "Buyer and Seller Purchase and Sale Information Registration Form," identified purchase and sale targets, informed them by telephone about the matchmaking fair, and integrated effective resources. Third, follow-up services. After publishing the collected information on the commerce network matchmaking platform, they actively helped merchants find matching information and tracked and fed back information in a timely manner, striving to achieve results. Up to now, the Anyue County New Century Green Lemon Production and Marketing Association has, through the matchmaking fair, successfully facilitated 15 transactions of agricultural and sideline products such as fresh lemon fruit, dried lemon slices, and duck meat, with a transaction value of 93.81 million yuan, among which fresh lemon fruit totaled 15,320 tons and dried lemon 10 tons, with a transaction value of 92.96 million yuan, building a very good supply and purchase platform for the sales of lemons in our county and playing a positive role in increasing farmers' production and income.