The Transformation of the New Countryside: From "Being Tracked" to "I Want to Track"
Talking About the New Countryside: From "Being Tracked" to "I Want to Track"
(Agricultural Wealth Network) Quality traceability is a good way to urge producers to be credible and responsible. Whoever produces something is responsible for it; whichever link has a problem, that link is responsible. If anyone wants to act recklessly, aren't they just asking for trouble!
In theory it fits together perfectly, but in practice it is full of difficulties. When you buy something in a shopping mall, whether it is as big as a refrigerator or a washing machine, or as small as a light bulb or a can of beer, if there is a quality problem, you can definitely find the manufacturer. But when you buy a bunch of Chinese chives or two jin of meat at a wet market, first of all, quality problems are not something that "knocks you down as soon as you eat it" and shows up immediately; second, even if you discover discomfort, vendors are highly mobile, and there are so many links in production, distribution and turnover that it is really not easy to investigate. In other words, without a transformation in the consumption environment and consumption patterns, for bulk fresh agricultural products, building a complete and rigorous quality traceability system could only be "a game, a dream."
Now, the dream is gradually becoming reality. According to reports, more and more producers and operators, who used to passively accept "traceability," are now actively demanding to be included in the traceability system. From "being tracked" to "I want to track" reflects changes in the pattern of agricultural production and consumption.
First, those actively pursuing traceability are either large leading enterprises, or farmer cooperative organizations with scale, or agricultural product origins with relatively high market recognition, such as Yantai apples and Yangcheng Lake hairy crabs. When producers are organized and scaled up, and brand concentration is higher, they attach more importance to credibility and image. Not only must they do a good job of self-discipline, they also have to beat their chests and say: If you don't believe it, check it; if it's fake, pay a hundredfold penalty! This shows sufficient sincerity.
Second, these products with traceability labels are either sent to supermarkets in large and medium-sized cities, or sent to large urban wholesale markets, and are rarely said to be shipped to roadside markets or rural fairs. Agricultural product quality and safety is a new requirement after people's living standards improve. People who have enough to eat want to eat well and eat with particular care, so they choose to buy the ones with barcodes. Because these products have higher production costs and management costs, their prices are naturally a bit more expensive. With consumer support, producers have even more motivation to do better and become stronger.
Third, agricultural product quality traceability is supported by the informatization of daily life. Suppose you buy a chicken or a fish and still have to travel several stops to find an institution for certification, or make a pile of hotline calls to confirm it, would you do it? What meaning would those barcodes and numbers still have? Now it is different. Everyone has a mobile phone, the internet is available everywhere, and some shopping malls and supermarkets are even equipped with inquiry terminals. With a casual tap on the keyboard, you can find out the whole story.
From "being tracked" to "I want to track" bears witness to the progress of the times and responds to the call of the market. Agricultural product quality traceability is a management system, and it also reflects the development level of an industry, while advocating professional ethics of honesty and responsibility. We believe that as more producers and operators voluntarily join the ranks of quality traceability, consumers will eat with more enjoyment, farmers will work with more enthusiasm, and operators will earn with more peace of mind. What a harmonious picture this is!
In theory it fits together perfectly, but in practice it is full of difficulties. When you buy something in a shopping mall, whether it is as big as a refrigerator or a washing machine, or as small as a light bulb or a can of beer, if there is a quality problem, you can definitely find the manufacturer. But when you buy a bunch of Chinese chives or two jin of meat at a wet market, first of all, quality problems are not something that "knocks you down as soon as you eat it" and shows up immediately; second, even if you discover discomfort, vendors are highly mobile, and there are so many links in production, distribution and turnover that it is really not easy to investigate. In other words, without a transformation in the consumption environment and consumption patterns, for bulk fresh agricultural products, building a complete and rigorous quality traceability system could only be "a game, a dream."
Now, the dream is gradually becoming reality. According to reports, more and more producers and operators, who used to passively accept "traceability," are now actively demanding to be included in the traceability system. From "being tracked" to "I want to track" reflects changes in the pattern of agricultural production and consumption.
First, those actively pursuing traceability are either large leading enterprises, or farmer cooperative organizations with scale, or agricultural product origins with relatively high market recognition, such as Yantai apples and Yangcheng Lake hairy crabs. When producers are organized and scaled up, and brand concentration is higher, they attach more importance to credibility and image. Not only must they do a good job of self-discipline, they also have to beat their chests and say: If you don't believe it, check it; if it's fake, pay a hundredfold penalty! This shows sufficient sincerity.
Second, these products with traceability labels are either sent to supermarkets in large and medium-sized cities, or sent to large urban wholesale markets, and are rarely said to be shipped to roadside markets or rural fairs. Agricultural product quality and safety is a new requirement after people's living standards improve. People who have enough to eat want to eat well and eat with particular care, so they choose to buy the ones with barcodes. Because these products have higher production costs and management costs, their prices are naturally a bit more expensive. With consumer support, producers have even more motivation to do better and become stronger.
Third, agricultural product quality traceability is supported by the informatization of daily life. Suppose you buy a chicken or a fish and still have to travel several stops to find an institution for certification, or make a pile of hotline calls to confirm it, would you do it? What meaning would those barcodes and numbers still have? Now it is different. Everyone has a mobile phone, the internet is available everywhere, and some shopping malls and supermarkets are even equipped with inquiry terminals. With a casual tap on the keyboard, you can find out the whole story.
From "being tracked" to "I want to track" bears witness to the progress of the times and responds to the call of the market. Agricultural product quality traceability is a management system, and it also reflects the development level of an industry, while advocating professional ethics of honesty and responsibility. We believe that as more producers and operators voluntarily join the ranks of quality traceability, consumers will eat with more enjoyment, farmers will work with more enthusiasm, and operators will earn with more peace of mind. What a harmonious picture this is!