Pucheng farmers sell pears online: online marketing helps farmers increase income quickly

He turns on the computer, moves the mouse skillfully, opens an email ordering crisp pears, and replies in detail. "With one click of the mouse, the deal is done. Not only do they sell quickly, but the price is also much higher than on the market." Putting down the mouse, Zhu Yalou, a crisp pear agent in Chenzhuang Town, Pucheng County, said with a relaxed look. Like Zhu Yalou, this year more than 2,000 pear farmers in the county found a "home" for their crisp pears through online "matchmakers."

From carrying baskets and hampers to peddle in small amounts, to driving agricultural tricycles to "set up stalls" at the market, and now to selling crisp pears online, Pucheng farmers' business is getting bigger and bigger, and more and more fashionable. Nowadays, in order to increase the fame of Pucheng crisp pears, many farmers in the county buy computers, learn technology, and master emerging online marketing methods, striking gold online without leaving home. Some farmers apply to set up websites and build webpages, uploading or pasting pictures for promotion and publicity; some farmers use video to introduce and sell "on site," and conduct transactions through online banking. Right now, more and more farmers are joining the ranks of selling crisp pears online, stepping onto the "fast lane" to wealth. Under the strong online promotion by Pucheng farmers, many buyers have sent emails wanting to place orders, and many customers from Zhejiang, Shanghai, Hangzhou and other places have also come in person to seek purchases. This year, in addition to selling well in major domestic cities, Pucheng crisp pears have also been exported to countries such as Australia and Indonesia.