The high-calcium vegetable industry is showing vigorous momentum.

After 6 years of breeding, testing and improvement, and 3 years of market operation and gradual entry into both the mass market and the high-end market, the flagship patented product of Shandong Binzhou Runfeng Agricultural Science and Technology Development Co., Ltd. (hereinafter referred to as: Runfeng Agriculture) -- the high-calcium vegetable -- has already won strong favor in many domestic markets. In early June 2011, merchants from Japan and South Korea appeared at the same time at the national high-calcium vegetable industry headquarters base of Binzhou Runfeng Agricultural Science and Technology Company in Shandong, and sent cooperation requests to Mr. Zhang Guobin, the person in charge of Runfeng Agriculture. One of the parties wanted to invest nearly 7 million yuan to take a stake in Runfeng Agriculture. Out of consideration for the local product, the person in charge of Runfeng Agriculture has not yet replied to this.

According to another introduction by agricultural experts in Shandong Province, based on the attributes and characteristics of the high-calcium vegetable itself, it is bound to bring an impact to the domestic agricultural industry market, and will certainly form a large-scale organic high-end agricultural industry; its advancement and development will also have a great influence on the national health cause. As for the high-calcium vegetable industry going international, the experts have no worries. They say that the technical strength and financial strength of foreign countries are beyond doubt, but the patent rights are in China, in Runfeng Agriculture, and they believe in the strength of the Chinese people themselves. At present, the high-calcium vegetable industry has already entered in-depth development. Among its products, high-calcium tea, high-calcium flour-based foods and high-calcium pickles made with high-calcium vegetable as a raw material have gradually come out, and at the same time a high-calcium beverage is undergoing sample verification in the capital Beijing. The preliminary conclusion is that the quality of drinks made with high-calcium vegetable as the main raw material will surpass some drinks on the market, and will become a leading product for modern people to improve their health.

As the industry continues to deepen, it has aroused strong responses across the country, and people who want to join as growers keep coming to Binzhou City, Shandong Province -- the national high-calcium vegetable industry headquarters base -- to conduct inspections and obtain evidence. According to Mr. Zhang Guoyong, the person in charge of the Beijing (national) operation center, provincial-level franchise agency talks have already been held in Hebei, Zhejiang, Heilongjiang, Anhui, Henan, Fujian, Liaoning and other places. In particular, the municipal government of Zibo City, Shandong, wants to build a 30,000-mu industrial park; the high-calcium vegetable is highly valued by government leaders and has been introduced into the planting plan of an industrial park for the first time. Mr. Zhang said that the high-calcium vegetable industry implements an innovative industrial development model and is by no means limited to a single planting model. Instead, according to the headquarters plan: anyone who joins becomes the exclusive leader of the local high-calcium vegetable industry, and at the same time must also adopt an industrial park model locally, with large-scale operation and systematic management, which will also drive strong support from the local government. In short, it is three-dimensional development with multiple benefits. Once a franchisee joins, from the very beginning there is the benefit of their own planting, then the benefit of promoting planting development, and then the local sales rights for deep-processed products. When talking about how to deal with the risks of franchisees, Mr. Zhang said that risk is normal. Whether it is an old industry or an emerging industry, facing the market itself means risk and opportunity coexist. Without risk, there is no opportunity. Many franchisees mention the buyback matter. Buyback can guarantee the basic interests of franchisees, but transportation costs, product quality and so on will all be affected, and this will also affect the quality of the enterprise's products. The development of the high-calcium vegetable industry is a cause full of love, and its own multiple functions are beneficial to people's health. When the headquarters selects franchisees, it also looks at morality and conduct. Local development and local operation are the major matters that benefit the people. Mr. Zhang also added that the buyback policy is that franchise bases all over the country carry out buybacks, because locally there are basically no restrictions in terms of transportation and time; the vegetables are mostly supplied to hotels and supermarkets, or sold in gift form to some collectives. The headquarters takes the lead in this respect. At present, instant noodle enterprises and beverage enterprises in Beijing, Hebei, Shandong and other places are already in talks for cooperation. Mr. Yang, the chairman of a certain listed company in China, called on June 13 and said that he is very optimistic about this love cause that benefits the people. After arranging his schedule, he will go to Binzhou for an inspection.

It is also learned that many media organizations, including China Central Television, Shandong Television, People's Daily Online, Dazhong Daily and Sina, have reported many times on Runfeng Agriculture's high-calcium vegetable industry. In particular, the "Science and Technology Garden" program on China Central Television's Channel 7 agriculture channel, from a scientific and rigorous angle, conducted a detailed special interview focusing on the links of high-calcium vegetable breeding, planting, seedling formation, harvesting, characteristics and so on, which will be officially broadcast in late June.