Vegetables supplied to Hong Kong, China are sweeping the mainland and becoming the newly fashionable luxury vegetables

Currently, the “vegetables supplied to Hong Kong, China” in mainland supermarkets are actually the leftover portion and the portion with poorer appearance, and can only be called ‘vegetables from bases that supply Hong Kong, China”.

The significance of the hot sales of vegetables supplied to Hong Kong, China is more importantly that it urges the government and vegetable companies to learn from the system for supplying Hong Kong, China and improve food safety supervision capabilities.

After pollution-free vegetables, organic vegetables and the like, a new kind of “luxury vegetable” is sweeping the mainland——“vegetables supplied to Hong Kong, China”.

Vegetables supplied to Hong Kong, China

On the day before Mid-Autumn Festival in 2011, the owners at Guangzhou Lijing Bay received a bag of vegetables produced in Zhongwei City, Ningxia free of charge. The packaging bag indicated the testing time of the vegetables and the SGS test report numbers for the soil and water at the planting base, and these test reports could all be checked online.

These vegetables packaged in paper bags sold for about 20 yuan on the market, and their special identity was “export (supply to Hong Kong, China) vegetables”. The company responsible for the free distribution was Guangzhou Tianxian Trading Co., Ltd. (hereinafter referred to as “Tianxian Company”).

“Vegetables supplied to Hong Kong, China” refers to vegetables supplied to Hong Kong, China. As early as two years ago, “vegetables supplied to Hong Kong, China” had already entered Guangzhou supermarkets, but did not attract widespread attention. Since 2011, food safety incidents have occurred frequently in the mainland, and “vegetables supplied to Hong Kong, China” took advantage of the trend to enter supermarkets in Guangzhou, Shenzhen and other places, and were widely sought after by the market.

At present, Tianxian Company has planned to distribute “vegetables supplied to Hong Kong, China” free of charge in 100 high-end residential communities and villa compounds in Guangzhou, winning customers through consumer experience. Like “Tianxian Company”, many enterprises supplying vegetables to Hong Kong, China have keenly grasped the broad prospects of the domestic sales market and are rubbing their hands to expand domestic sales channels, but problems have also arisen as a result.

The “vegetables supplied to Hong Kong, China” sold domestically are a mixed bag and hard to distinguish as genuine or fake. Nevertheless, in the face of frequent food safety incidents, consumers still strongly favor them.

A big domestic sales business

“The reason mainland consumers now chase vegetables supplied to Hong Kong, China is, first, because too many food safety accidents have occurred in the mainland in recent years, and second, because of trust in this system for supplying Hong Kong, China.” said Wang Zhiming, general manager of Dongguan Shijie Runfeng International Vegetable Trading Center (hereinafter referred to as “Runfeng”).

Information from places such as Yunnan and Ningxia, as well as information from enterprises producing vegetables supplied to Hong Kong, China, shows that domestic sales of vegetables supplied to Hong Kong, China are spreading like wildfire.

With the urbanization development of Shenzhen, Dongguan and other places, bases for supplying vegetables to Hong Kong, China have gradually moved north from these places to Qingyuan, Heyuan, Shaoguan, Yunfu and other places within Guangdong Province, and in recent years have further developed into provinces such as Inner Mongolia, Ningxia, Yunnan and Guizhou.

For example, in 2010 Zhongwei City, Ningxia introduced 3 agricultural companies from Hong Kong, China, Shenzhen and Dongguan, and developed 5,700 mu of bases for supplying vegetables to Hong Kong, China. The city plans to build 30,000 mu of bases for supplying vegetables to Hong Kong, China by 2013.

Even more enterprises plan to expand production scale. Chen Feng, a Hong Kong, China resident, already had 5,000 mu of bases for supplying vegetables to Hong Kong, China in Yunnan, Guangdong and other places, but he still planned to expand the scale, and what he wanted to expand was precisely the domestic sales market.

As early as 2007, Chen Feng had the idea of making vegetable gifts. In early 2011, he received a phone call from a person named Lu Jifu, who asked whether he was willing to cooperate in selling vegetables supplied to Hong Kong, China domestically, and so the two hit it off immediately.

In August this year, Lu, Chen and 3 other investors invested in and founded Guangzhou Tianxian Trading Co., Ltd., mainly engaged in agricultural product planting, processing, trade, import and export, logistics, etc., directly delivering safe, high-quality export (supply to Hong Kong, China) vegetables to mainland “high-end household users and enterprise users”.

However, due to the lack of supervision, domestic sales of “vegetables supplied to Hong Kong, China” still have irregularities. According to a report by the Guangzhou media New Express, the names on the price tags of vegetables in the “vegetables supplied to Hong Kong, China” section of the TASTE supermarket at Guangzhou China Plaza were all “special selection ××”, rather than “supply to Hong Kong, China ××”, and there was no information on the place of origin; all the vegetables sold at the Ole’ supermarket in Taikoo Hui were leftover vegetables supplied to Hong Kong, China.

In order to win consumers' trust, “Tianxian Company” has commissioned the world's largest testing company, Swiss SGS, to conduct testing according to China's green food AA-grade standards.