The output value of the livestock and poultry breeding industry broke through the 100-billion-yuan mark

City Evening News - To further build a strong province in the animal husbandry economy, it is necessary to accelerate the transformation and upgrading of animal husbandry and improve quality and efficiency. The Provincial Animal Husbandry Bureau has been bold in innovation, persisted in deepening reform, and built full-industry-chain operations covering animal husbandry production, processing, branding and marketing. It has reformed and innovated the business models of every link, including livestock and poultry breeding, slaughtering and processing, and marketing, and gone all out to build an upgraded version of modern animal husbandry transformation.

In the reform, the important foundation of building the full animal husbandry industry chain lies in the scaling-up and standardization of breeding. "Reform the traditional small-scale, dispersed family-based raising, focus on developing standardized large-scale breeding, and go all out to build a nationally important production base for food-safety livestock and poultry." Sun Kaoqu, director of the Provincial Animal Husbandry Bureau office, introduced that at present, the province has developed more than 9,000 registered large-scale breeding farms (communities), the share of large-scale livestock and poultry breeding has reached more than 80%, and the share of standardized breeding has reached more than 50%. The province's total output of meat, eggs and milk broke through the 4-million-ton mark, and the output value of the livestock and poultry breeding industry broke through the 100-billion-yuan mark.

In its innovation, the Provincial Animal Husbandry Bureau adhered to the principle of adapting measures to local conditions and highlighting key points, and identified 32 major animal husbandry industrialization projects across the province. Sun Kaoqu said these projects are full-industry-chain projects with large investment scale, a high starting point for construction and a strong ability to drive households, and have become an important driving force for the transformation, upgrading, quality improvement and efficiency enhancement of animal husbandry.

"Only by selling products can there be greater returns. Only by building good brands can there be a bigger market. The brand market is an important link in building the full animal husbandry industry chain." Sun Kaoqu introduced that it is necessary to thoroughly implement the brand development strategy, encourage enterprises to create famous and high-quality brands, actively cultivate local specialty brands, and vigorously create high-quality and safe brands. On the basis of further expanding and promoting brands such as Haoyue, CP and Huazheng, enterprises should be encouraged and supported to build well-known brands with Jilin characteristics around Yanbian yellow cattle, grassland red cattle and others, strengthen brand promotion and market development, and form a strong pattern in which brands open up markets and markets drive development, expand influence and enhance the core competitiveness of the animal husbandry industry. Adhere to the product development strategy of the whole chain and full utilization, increase product research and development, promote the full processing and full utilization of animal hides, bones, blood and internal organs, and achieve technological improvement, product upgrading and industrial upgrading.

According to reports, at present, the province's deeply processed livestock products cover 11 major categories and more than 500 varieties, including cooked foods, egg products, dairy products and biopharmaceuticals.

(Intern reporter Gao Yu / report)