Yang Zhiyong Builds an Ideal Health Paradise on a Treasure Trove of Natural Resources
The photo shows workers busy at the Miao and Dong Herbal Medicine Industrial Park.
Walking into the Guizhou Miao and Dong Herbal Medicine Industrial Park in Wanchao, Kaili, one is greeted by greenery everywhere: the okra is ripe, and the Taxus chinensis seedlings are competing to sprout green.
In the park's smart greenhouse, water nozzles rotate and spray automatically without pause, giving off mist, and fine droplets roll down onto the leaves of Panax notoginseng, evoking a sense of freshness and nature.
Integrating Miao and Dong Medicine with Culture to Build a Distinctive Pharmaceutical Industry Chain
Yang Zhiyong, chairman of Guizhou Miao and Dong Herbal Medicine Development Co., Ltd., speaks with particular confidence when he brings up his own Miao and Dong medicine industry. "Our industrial park is a comprehensive pharmaceutical industrial park that integrates the research and development, production and sales of Miao and Dong medicine with the logistics distribution of Chinese medicinal herb raw materials. It is not simply about growing medicinal plants," Yang Zhiyong explained. The industrial park mainly consists of three major sections: the seedling cultivation area, the production and processing area, and the exposition, trading and logistics area. At present, more than 100,000 mu of 15 kinds of medicinal herbs, including Sophora flavescens, cassia seed and Callicarpa kwangtungensis, have been planted in rural areas across the province. In 2014 alone, more than 800,000 jin of cassia seed were bought back.
The unique natural geographical environment, ecological climate and other conditions of Qiandongnan Prefecture have nurtured abundant medicinal species resources, especially distinctive Miao and Dong medicinal herbs. According to statistics, the Miao people commonly use about 900 kinds of medicinal herbs, and the Dong people about 750, with the richness of medicinal species ranking first in the country. "We have precisely set our sights on Qiandongnan's abundant species resources and strong Miao and Dong folk atmosphere." In Yang Zhiyong's view, only rich ethnic medicinal herb resources plus Miao and Dong folk culture can make this "good dish" of great health. Yang Zhiyong believes that true great health means returning to people's daily lives, developing, researching and upgrading on the basis of original life, achieving integration with science and technology, and forming industrialization.
"Integrating the Miao and Dong cultures formed by the people of all ethnic groups in Qiandongnan over long-term production and life, such as song and dance culture, festival culture and food culture, into the Miao and Dong medicine industry is Qiandongnan's absolute advantage in developing the great health medicine industry," Yang Zhiyong said. Culture is the top priority. Culture should be used as the carrier to unearth the unique culture and lifestyle of the Miao and Dong, and link and graft them onto the great health medicine industry, so as to build a great health medicine industry brand with Miao and Dong medicine and Miao and Dong cultural characteristics. This is a model he has always advocated.
This model has been fully confirmed in his industrial layout for Miao and Dong Herbal Medicine. In the industrial layout of Miao and Dong Herbal Medicine, the planned Miao Medicine Education and Popular Science Park is, as he said, an embodiment and practice of culture. In the Miao Medicine Education and Popular Science Park, Miao and Dong culture and stories, especially the culture of Miao and Dong medicine, will all be presented in three dimensions.
Centering on Chinese Miao Medicine Holographic Health Preservation and Integrating It into People's Daily Lives
The Miao and Dong Herbal Medicine Industrial Park is only one part of the entire industrial layout. In the "Miaoshan Dongshui" urban complex in the urban area of Kaili, a "China Miao Medicine Health Preservation City" has also been built. This health preservation city integrates Miao medicine research, health care experience and product exhibition and sales, covering a total area of 40,000 sq m.
"Our Miao Medicine Health Preservation City is an O2O-model offline experience, where you can experience Chinese Miao medicine holographic health preservation according to individual needs." What is Miao medicine holographic health preservation? Yang Zhiyong told the reporter that, according to an individual's different physical and mental conditions, and guided by the self-owned intellectual property "Body, Mind and Wisdom Three Talents Life System," different methods such as leisure health preservation, Miao medicine conditioning health preservation, cultural health preservation and five-sense holographic themed health preservation are used to create a bionic space integrating the five senses of "three-dimensional vision, hearing, smell, taste and touch," placing people in a natural or virtual living environment, guiding and harmonizing the pharmacological effects of natural Miao and Dong medicinal herbs, and correspondingly supplementing them with tea drinks and health drinks and foods that are both medicine and food. With foot baths, body baths, fumigation, physiotherapy, meridian dredging and many other techniques as carriers, through holographic conditioning of the human body's meridians and acupoints, the health preservation effect of "balance of yin and yang, unity of body and mind" is achieved.
"Our marketing philosophy is to earn only one yuan, so that ordinary people can truly afford it," Yang Zhiyong told the reporter. Reasonable prices will keep people from being deterred by the products, and will make people want to experience and consume them, so that they can truly understand the products, and only then can the products truly take root in people's hearts.
Yang Zhiyong introduced that the Miao and Dong Herbal Medicine Company takes the "Chinese Miao Medicine Holographic Health Preservation" method as its core and the experience effect as its marketing path. Through experience, it comprehensively promotes the characteristics, effects and usage of Miao and Dong medicine health products, and embeds all products into ordinary people's daily lives, thereby forming a great health industry chain of Chinese Miao medicine. It covers multiple formats in many fields, including Miao medicine tissue-culture seedling cultivation, planting promotion, production and processing, product sales, health preservation services and health care for the elderly, truly presenting Miao and Dong medicine health preservation culture to the public with a three-dimensional visual approach in accordance with a grand industrial pattern.
Yang Zhiyong revealed to the reporter that his greatest wish is that within the next 3-5 years, the people of this land of Qiandongnan can come to his Miao Medicine Health Preservation City to enjoy this great health benefit of Miao and Dong medicine up close and free of charge.
Using the Miao and Dong Medicine Industry as an Opportunity to Lead the People to Prosperity
"In my view, Qiandongnan's great business opportunity lies in the Miao and Dong medicine great health industry, and the Qiandongnan of the future will be an ideal paradise for Chinese people's health preservation," Yang Zhiyong described his ideal blueprint to the reporter, namely: large-scale Miao medicine planting, industrialized consumer services and ecologicalized natural environment.
"All the wild medicinal herbs in the entire Miao region that can be domesticated, we must domesticate them." Such big talk does not sound exaggerated coming from Yang Zhiyong. With the support of Kaili City, the company has now built a 50,000 sq m fully intelligent glass cultivation facility, cultivating more than 100 kinds of Chinese medicinal herbs such as Panax notoginseng, Bletilla striata, Leonurus japonicus and Taxus chinensis. It has successfully developed 4 major product brands and more than 200 series products. A production line with an annual output of 3,500 tons of Chinese herbal decoction pieces and a production line with an annual output of 2,000 tons of Chinese medicine extracts will be completed and put into production within the year. By 2020, the company is expected to achieve an annual output value of more than 3 billion yuan and provide employment for more than 2,000 people.
"Now I always tell others that I have become an agricultural 'production team leader,' and I am happy to be such a leader," Yang Zhiyong said with a smile. At present, the Miao and Dong Herbal Medicine Chinese medicinal herb planting bases radiate across 16 counties and cities in the prefecture, establishing cooperation by providing seedlings (seeds), technical guidance and buy-back at a guaranteed floor price to planting households. So far, 100,000 mu of Chinese medicinal herbs have been promoted for planting, driving 20,000 households and more than 80,000 people out of poverty and toward prosperity.
At present, the products independently developed by Guizhou Miao and Dong Herbal Medicine have four brands (the Miaogelang medicinal material brand, the Miao and Dong Herbal Medicine dietary brand, the Gelite health equipment brand and the Do-Wing daily chemical brand) and more than 200 varieties, including beauty products and drinks. Through the "Internet Plus" sales model, they have all been put on the market, with good response.
The development of the Miao and Dong Herbal Medicine industry not only increases farmers' incomes and enables agricultural industrialization, but also plays an important role in the sustainable development of the ecological environment.
"Developing the Miao and Dong Herbal Medicine industry not only promotes economic development, but also preserves lucid waters and lush mountains, enabling local natural resources to be utilized to the maximum," In Yang Zhiyong's view, fully promoting the accelerated development of the entire Chinese Miao medicine industry chain is of great significance for protecting the ecological environment of the Miaoling mountainous area and prospering tourism and ethnic culture in the Miaoling region.