What happened after the father-in-law sent 900,000 yuan?
When the reporter came to interview, a very special competition was about to be held here. This is Jin Fei, and he is the organizer of this competition. What is going to be held here is a pig-riding race, and Jin Fei has been preparing for this competition for a long time; the competition is divided into a men's group and a women's group; as long as you take part, there are prizes, and the atmosphere on site is extraordinarily lively; many nearby villagers signed up, and even before the competition began, some people wanted to give it a try. The race track is 50 m long.
Jin Fei: Start!
Riding a pig is not as easy as everyone imagines, and many people are riding a pig for the first time.
Reporter Li Yang: How do you feel?
Villager from Longju Town, Guanyun County, Jiangsu Province: Very good.
Right after the men's group came the women's group competition, which was also the one that drew the most attention.
Reporter Li Yang: Have you ridden before?
Villager from Longju Town, Guanyun County, Jiangsu Province: I have never ridden.
Villager from Longju Town, Guanyun County, Jiangsu Province: It is just fun.
Jin Fei: Three, two, one, start!
Although it was called a competition, it was more like a game, and everyone finished the event amid laughter.
Reporter Li Yang: How do you feel?
Villager from Longju Town, Guanyun County, Jiangsu Province: Very good!
In the end, after Jin Fei's decision, the top three in the men's group and the women's group were determined. The top three in the men's group were rewarded with 10 jin, 8 jin and 6 jin of pork respectively, and the top three in the women's group were rewarded with 20 jin, 16 jin and 12 jin of pork respectively.
On site, even villagers who did not take part in the competition each received 2 jin of pork.
Jin Fei: Finally, I wish everyone a happy Mid-Autumn Festival.
Through the pig-riding activity, Jin Fei wants more people to visit the pig farm, and at the same time let more people understand his large-scale, scientific pig farming, and even more to give back out of gratitude.
Jin Fei: The Mid-Autumn Festival is almost here, and the day after tomorrow is the Mid-Autumn Festival. I just wanted to get together with everyone in this way, and then give everyone a little pork, so that everyone can also taste their results and enjoy my results. The second point is to let everyone see how our pigs are raised, and tell them more directly.
Now, Jin Fei's live pig inventory in Guanyun County, Jiangsu, has reached more than 10,000 head, with annual sales of more than 70 million; he also has a food company, with annual sales also reaching more than 60 million; however, when Jin Fei was 19, his father died, and only 25 yuan was left in the family. In order to support this family, he went out to work. From being completely penniless to annual sales of over 100 million, how did Jin Fei achieve this great reversal in life, and how did he create wealth?
This is the place where Jin Fei was born. During the interview, Jin Fei took the reporter to a small courtyard that he had never wanted to enter for 12 years.
Jin Fei's mother Tang Chunxia: A family of four lived right here.
Jin Fei: Just this one room, think about it, did I not tell you, how much is this, half a wall here, just over 3 m, you can also see the depth, and the houses next to it are not ours.
Mother Tang Chunxia: It was only after his father died that we bought the house in front.
In this room of only more than 20 sq m, Jin Fei's family of four lived for eleven years, and the house was still borrowed. When his mother talked about the poor life in the past and his late father, Jin Fei could no longer control his emotions.
On the night of one day in August 2003, Jin Fei's father suffered a sudden cerebral hemorrhage and was sent from this courtyard to the hospital, and never came back again. When his father died, only 25 yuan was left in the family. With the help of relatives and villagers, Jin Fei buried his father; thinking of his younger sister in elementary school and his sickly mother, Jin Fei, who had not yet graduated from Jiangsu Agri-animal Husbandry Vocational College, decided to go out to work. He had to support this family.
Jin Fei: As long as I earned more money, my family, my mother, and at that time my younger sister, it was also to win honor, and I also wanted to prove, and let my father in heaven see that your son is not bad.
In July 2004, Jin Fei submitted an early internship report to the school. After the school agreed, Jin Fei, with 600 yuan pooled by relatives and neighbors, started selling feed in Jinhua, Zhejiang. In order to earn money, Jin Fei got up at more than 4 a.m. every day, changed buses several times, and went to the countryside of Jinhua to promote feed; Jin Fei ran back and forth between farmers and feed companies every day. Every time he went out on business, Jin Fei carried a notebook with him. This notebook recorded the demand information of the farmers, and also recorded their birthdays; to this day, Jin Fei still keeps the birthday dates of more than 1,000 farmers.
Jin Fei: Pig farmers, for example Zhu Suhong, his family raised 30-40 sows, in Yiting (Yiwu City), and he celebrated his birthday according to the lunar calendar, August 22. Because we treat them like friends and family. For example, as our own family members, we should remember their birthdays. I think this is what we should do. If we treat them as family, customers will also treat us as family.
Jin Fei's former employee Wang Xinzhi: He would not just remember the boss's birthday alone. He is the boss, and he would send flowers and cakes for the boss's wife's birthday too. Even the smallest details, he did quite well. If others had difficulties, he would absolutely go and help.
Jin Fei treated every farmer as his own family, and he would also try every means to solve the difficulties in the farmers' lives. Relying on sincerity and thoughtful service, in 2005 Jin Fei's feed sales reached more than 1.2 million, and he earned more than 500,000 yuan in one year.
In 2006, pig prices fell sharply, a lot of feed could not be sold, and the company that originally produced feed also stopped doing it; however, unexpectedly, at this time Jin Fei wanted to invest all his savings to do feed agency.
Jin Fei: Originally our high-grade feed could not be sold, and the farmers did not want it. What could be done? Feed could not move on the market, and pig farmers were unwilling to accept any of your feed. I thought, could it be that the more difficult the time, the more pig farms should use good feed and good medicines?
At the end of 2007, Jin Fei invested more than 1.5 million yuan, all his savings from four years, and established a feed and veterinary drug sales company. His girlfriend Qian Yu, who stayed at the school as a teacher after graduating from university, also quit her job without telling her parents, ran to Jinhua, and worked together with Jin Fei.
Wife Qian Yu: It was not that he blindly said, I want to open a feed company. At that time, he had a market foundation and a customer foundation, and customer relationships. At that time, when I came here, before we were married, he also took me to visit customers' homes, and the customers all rated him quite highly. At that time they all called him Xiao Jin. They said Xiao Jin is a good person, and your judgment is very good. At that time they all said this to me. I said yes, yes, yes. I said good judgment, good judgment, that is mainly it. So based on the customers' evaluation of him, and based on my understanding of the market here, since I came here for a few years, I also knew that this market existed, and his network was all here, so he could do it himself. So I just needed to help him.
However, when her father Qian Guoxiang learned that his daughter had quit her job as a university teacher and run to Jinhua to sell feed together with Jin Fei, he was furious.