Returning to his hometown to raise chickens, he quit a high-paying job to lead villagers to prosperity
Most rural children choose to stay in big cities after graduation. If they return to their hometown to start a business, they will face many difficulties and pressures. However, Kuang Xu, a college student from Mituo Town, Jiangyang District, Luzhou City, returned to his hometown after graduation to start raising Langshan chickens.
Kuang Xu graduated in 2014 from Sichuan Agricultural University with a major in aquaculture. After graduation, he worked as a technician at a company in Chengdu specializing in aquatic feed production, earning a monthly salary of 6,000 yuan. But to realize the dream in his heart, he resolutely decided to resign and go home, using the professional knowledge he had learned, choosing a good project, and realizing his entrepreneurial dream.
The Langshan chickens that Kuang Xu raises lay many eggs, have large bodies, are plump and robust, and have delicious meat. Kuang Xu's investigation found that although Langshan chickens are of good quality, there is no good sales channel. For this reason, while raising them, he began to think about sales channels. "I don't raise many chickens, and they are all sold to Luzhou or surrounding cities, delivered the same day, and can arrive the same day or the next day. Because ecological chickens are of excellent quality, they have won a good reputation, and sales are temporarily not a problem," Kuang Xu said.
Sales channels determine the success or failure of entrepreneurship. Kuang Xu said that with the expansion of the breeding scope and the increase in farmers, the number of chickens will increase, and the pressure on sales will gradually increase. In addition to traditional sales models, new sales models also need to be found and constantly tried. During his college years, Kuang Xu sold honey for his parents on Taobao. Therefore, relying on this online store, which already had some regular customers, he began to "shout" about his ecological Langshan chickens. Seeing the orders for ecological Langshan chickens coming one after another from the online store and e-commerce, Kuang Xu was very surprised. Kuang Xu plans that as Langshan chicken breeding technology becomes increasingly mature and surrounding villagers join one after another, the next step will be to organize and establish a professional cooperative, striving to form large-scale, specialized, and professional breeding. At the same time, in terms of sales, in addition to relying on the online store, he also plans to cooperate with mobile phone clients and try "shouting on fingertips."