Han Fengkuan, an old farmer from Lingbao, Henan, says the feeling of being "electrified" is really not bad
A 56-year-old farmer pokes away at his smartphone late into the night every day, and after finishing work in the fields during the day he still has to hurry to town to send express deliveries. What is going on with this old farmer? It turns out the old farmer has been "electrified"!
On November 30, the reporter met Han Fengkuan in Hanjia Village, Dawang Town, Lingbao City. He said with a smile: "At first my daughter suggested opening an online store to sell products, and I still thought it was too much trouble. After more than two months, I have now sold more than 600 items in total, with sales reaching more than 13,000 yuan. This really is not bad."
The bed and floor of the side room of the Han family were covered with packaged express parcels of their own agricultural products. Han Fengkuan and his daughter Han Juanzhi were busy attaching labels and writing order forms for the parcels. Each parcel contained a handwritten letter from the father and daughter to the customer: Dear customer, first of all thank you for choosing the pollution-free products produced and sold by the newcomer Old Farmer Han's family. Although there is no fancy packaging, they are absolutely green and pollution-free, reassuring and healthy to eat... "This is my dad's business card, and 'Old Farmer Han' is the online name I chose for him." Amid the bustle, the daughter joked as she told the story of her father's "electrification." In early September, Han Juanzhi came home on leave and saw that the family's corn and sweet potatoes had a good harvest, but sales channels were only so-so. Han Juanzhi, who works at a large hotel, thought that hotels often cooperate online with Taobao, Meituan, Lashou and others, so could the family's agricultural products also be sold through these channels? In late September, after learning together with her father about how to open an online store, the father and daughter began to take action. What the two had not expected was that within one week, the family's 500-plus kg of walnuts and more than 20 items of pomegranates sold out, and more than 1,500 kg of early-ripening Fuji apples from the family's apple orchard were also sold.
"My daughter also taught me promotions, such as giving walnuts with apple purchases and red dates with millet purchases. This way the combination is reasonable, and it also lets customers learn more about our shop." Han Fengkuan said, "Now the shop has added products such as honey and corn grits, and there are also customers asking whether we have farmhouse flour, cotton quilt cores, self-produced cooking oil and so on." Han Fengkuan did an account for the reporter: apples with a diameter of 70 mm have a market purchase price of about 0.8 yuan, while online a 2.5 kg package sells for 19.9 yuan, doubling the price and doubling the income. While talking, he finished packing the express items to be sent that day, started his three-wheeler, and sped off to town to send the deliveries.