Shaanxi e-commerce helps farmers get rich: black pork sold into the city
"One family stews meat, and the fragrance drifts to all the neighbors." That feeling has not been experienced for a long time, not only because reinforced concrete has cut off interactions between people, but more importantly because the aroma of meat has indeed become weaker and weaker. During the Spring Festival, Zhou Junhu, a native of Xunyi, Shaanxi, sold black pork that fellow villagers had raised for 10 months through the internet, helping farmers get rich.
Fattening a pig for 10 months earns only 300 yuan
Zhou Junhu is the first secretary of Chemen Village, Qiupotou Town, Xunyi County, Xianyang, Shaanxi. After arriving in Chemen Village, he immediately visited farming households to become familiar with and understand the situation. One widespread matter made him feel very bad. In recent years, rural young and middle-aged people have all gone out to work, leaving only the elderly and children at home. Some elderly people, besides growing some crops, also raise one or two black pigs. From buying piglets in February or March each year to slaughtering them on the 23rd of the twelfth lunar month, raising them for 10 months and getting the black pigs to more than 200 jin, over the whole year, after deducting the grain consumed and not counting labor costs, each pig earns only about 300 yuan. As for those fast-grown pigs raised on feed in pig farms, they only need four or five months to be ready for market, and their selling price is the same as that of pigs raised by farmers, but their taste and nutritional value simply cannot compare with black pork.
"Raising pigs is unprofitable, which leaves farmers with no enthusiasm for raising pigs, but in fact there is very little truly original ecological meat on the market, and even when there is, the price is extremely high. In Shaanxi Province, the price of black pork sometimes reaches 68 yuan per jin. The imbalance between supply and demand and asymmetric information are the root of the problem." Zhou Junhu said that for this reason he thought hard to find a solution, and finally decided to use the internet to help farming households sell black pork.
Online sales bring villagers sweet returns
To this end, Zhou Junhu ordered special black pork packaging boxes and bought a vacuum sealing machine, foam boxes and so on. He divided the pork into three categories: front and hind leg lean meat, pork belly, and ribs, packed them separately in three packages, vacuum-sealed the packaging bags, put them into plastic foam boxes, added an ice pack inside, and then sold them in a WeChat shop.
After careful packaging, a 5-jin box of pork sold for 180 yuan in the WeChat shop. After deducting various costs, it was 4 yuan more per jin than the price at which farmers sold it themselves, and farmers could earn 1,000 yuan more per pig.
Around the Spring Festival, his WeChat shop sold very well. In addition, he also worked with Xunyi natives living elsewhere to organize the "Xunyi Guild Hall" to jointly organize a New Year goods fair, sending black pork to Xi'an for sale, which immediately solved the black pork sales problem of Chemen Village and several surrounding villages, letting the farming masses get a taste of the benefits of raising black pigs.
Rural e-commerce needs to solve many problems
In fact, because Xunyi County has no industrial pollution at all, the apples, walnuts, persimmons and other fruits it produces are of good quality, but the traditional mindset of waiting year after year for merchants to come to the door to buy them means good things are not sold at good prices, and villagers are busy year after year with little gain year after year. Many villagers also want to sell their own agricultural products through Internet Plus, but there are too many constraining factors.
"To develop rural e-commerce, the government and relevant departments should properly help farmers who have ideas, provide training and information, and solve problems such as logistics, so that good rural products can be sold as soon as possible, and urban people can also eat food they can trust. The city joins hands with the countryside, and the countryside serves the city, for mutual benefit and win-win results." Zhou Junhu said.